Caroline Beaton is a writer. Specifically, she’s a workplace psychology journalist who helps ambitious millennials plan fulfilling careers. Her work has been featured in Forbes, Inc., Psychology Today, Business Insider, to name a few.
Caroline wanted images that she could use on her website and instagram account — something professional AND personal. I took into account her existing brand color (a golden yellow) and her use of illustration to accompany her writing. To play off of these existing brand elements I suggested a studio Boss Lady Portrait session, styled in only her brand colors (yellow, black and grey) with a simple white backdrop. We created images with a lot of negative (white) space so that she could place text or illustration over the images.
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