Business + Branding Education for Fearless Boss Ladies

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How to Determine & Define Your Brand Values

Hey there, Bosslady! In honor of the new year, dreaming big dreams and living your passion, I’m introducing a new series here on the blog: ‘Finding Your Brand Voice.’ This is the second post in this series.

Finding Your Brand Voice. Branding and Design for Photographers and Creative Entrepreneurs by Moriah Riona. How to Determine and Define Your Brand Values. #branding #smallbiz #biztips #brand #brandvalues #womeninbiz #photographybiz

Welcome back to the Finding Your Brand Voice series here on the blog. Last week I discussed The Secret to a Powerful Brand , which was all about Finding Your Why. To me, this is the number one step in creating a successful brand. So if you missed last week’s post – the first in this series – I suggest you read it first and then hustle right back here to learn all about brand values.


Now that you’re familiar with what a Why is and its significance to your brand (allow me to reiterate… Your Why is the. most. important. aspect of your brand voice), I want to know, what is your Why?

Can you articulate it?

Can you write it down?

Does it make you get the warm fuzzies? Do you want to shout it from your roof top?

Well, in case you still haven’t put pen to paper, and have yet to express your Why, try this little exercise. Simply fill in the blank.

I do/make/help/offer/give/create ________(what)________ for ________(who)________ because _______(why)_______.

And there you go!

What are Brand Values?

Now that you have your Why, let’s talk Brand Values. Also known as Core Values, these are the values that you uphold and emulate through your brand and business.

In reality there are probably a lot of values and virtues that you believe and believe in upholding through your business. But what I’m talking about today are your core values. These are the ones that will come to define your client experience and help to create the foundation upon which you build your brand.

Your Brand Values are the pillars upon which your Why resides.

Finding Your Core Values

Now that you have found your Why, let’s use another exercise to find your core values. Grab a piece of paper, your favorite pen and a cappuccino or glass of wine.

  1. Write down 3 brands that you admire // Example: Apple, Paul Mitchell, M.A.C.)
  2. With single word answers (nouns), write down the qualities you admire about these brands // Example: Innovation, Compassion, Artistry 
  3. Now, write the names of 3 people whom you admire // Choose friends, family members, leaders in your community or public figures.
  4. Repeat step two, this time for the people on your list
  5. Finally write your own name
  6. Repeat step two again, this time writing values that you admire in yourself and ones that you aspire to

Don’t over think what you are writing. Just let it flow from you. If there are duplicate words, that’s okay (that might be a value that is especially important to you).

You should have a pretty good list by the time you’re done. Look over it quickly and set it aside. Come back to it in an hour or maybe in a day.

When you’re ready, grab a highlighter and circle 3-7 words that stand out to you.

If you have trouble narrowing it down read your Why again. Choose words – your Brand Values – that really speak to your Why and that speak of your brand.

See, you’re already Finding Your Brand Voice!

Defining Your Brand Values

On a new piece of paper, write down all of your chosen Brand Values. Next to each one, write a short phrase (1-2 sentences) explaining how that value applies to your own brand.

As an example, I will share my Brand Values with you:

BEAUTY

I seek and enhance the beauty in all my subjects and projects.

PASSION

I live and work passionately.

COMPASSION

I recognize the vulnerability in others and consciously choose to build them up.

SERVICE

I instill confidence in my clients by providing a solid customer experience.

DISTINCTION

I create a unique aesthetic that is recognizable. I say no to projects that do not align with that aesthetic.

Your Brand Values don’t have to look or read exactly like this. Find a way to express them that is authentic to you, your Why and therefore, your brand. For more examples, check this out.

So there you go! If you’ve been following along with the series, and doing the work, you now have your Why and your Brand Values. You go, girl!

Write out your values and put them in a place where you can see them – next to your Why. Remember the analogy of the pillars. These values support your Why. They determine the decisions you make and the way you connect with your audience. So when you’re feeling flustered, or overwhelmed, or burned out, revisit your values to get re-inspired.


Ready to dig deeper?


I’d love to know what your Brand Values are!

Tweet me or leave me a comment below.

Was this post helpful for you? If so, consider sharing on Facebook or Twitter. I hope to see you back here next week for the next installment of Finding Your Brand Voice.

Until then, Keep Hustling!


 

Did you like this post?

Here are a few more I think you’ll LOVE:

The Secret To A Powerful Brand >>

The Essential Guide To Finding Your Ideal Client >>

Why You Need A Niche Brand >>

CLICK HERE for your step-by-step guide to figuring out your brand values. Finding Your Brand Voice. Branding and Design for Photographers and Creative Entrepreneurs by Moriah Riona. How to Determine and Define Your Brand Values. #branding #smallbiz #biztips #brand #brandvalues #womeninbiz #photographybiz CLICK HERE for your step-by-step guide to figuring out your brand values. Finding Your Brand Voice. Branding and Design for Photographers and Creative Entrepreneurs by Moriah Riona. How to Determine and Define Your Brand Values. #branding #smallbiz #biztips #brand #brandvalues #womeninbiz #photographybiz CLICK HERE for your step-by-step guide to figuring out your brand values. Finding Your Brand Voice. Branding and Design for Photographers and Creative Entrepreneurs by Moriah Riona. How to Determine and Define Your Brand Values. #branding #smallbiz #biztips #brand #brandvalues #womeninbiz #photographybiz

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i'm moriah

I’m your visual branding BFF, an award-winning graphic designer and I’m legitimately obsessed with your success. Check out these links for more ways I can help you elevate your brand!

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  1. Neely (@Neelykins)

    January 25th, 2016 at 10:19 am

    This is a post every single blogger should read! Pinning!

  2. moriahriona

    January 25th, 2016 at 10:21 am

    Thanks Neely!

  3. Rebekah Taylor

    December 26th, 2016 at 8:21 pm

    Thankyou, I am making my way through your posts and making notes in my new business notebook! So much to think about!

  4. moriahriona

    January 3rd, 2017 at 5:09 pm

    I’m so glad these posts have been helpful for you! And yay for taking charge with your a new biz notebook — wishing you a wildly successful 2017!

    If you’d like access to more great resources for your biz, you can sign up for my new Resource Collection (which gives you exclusive access to free printables, downloads and more content like these posts, to help you Elevate Your Brand!) sign up here >> https://madmimi.com/signups/128104/join

  5. Natalie

    March 8th, 2017 at 8:14 am

    So helpfully! Thanks ????

  6. Abigail Adams

    March 30th, 2017 at 12:59 pm

    Simple yet profound. Thank you.

  7. Jamie

    May 22nd, 2018 at 11:14 am

    Wow, this was really powerful. And somehow so simple! Thank you so much for breaking this down and for sharing. Not only was I able to easily figure out my why along with my brand values for a new business venture, but this helped me to reaffirm the same things for my other business that I never knew how to accurately express.
    Truly appreciate you sharing and looking forward to reading (and sharing!) more of your content.

  8. moriahriona

    May 23rd, 2018 at 1:49 pm

    Hi Jamie! Thanks for your comment — so glad this was helpful! After figuring out brand values I encourage my Brand Intensive students to start working on their Ideal Client Avatars. Here’s a post that will tell you all about that (complete with a free worksheet). Best!

  9. Dre Horton

    July 18th, 2018 at 10:07 am

    So crazy helpful, thank you!

  10. moriahriona

    July 18th, 2018 at 1:38 pm

    So glad, Dre! Thank you!

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