Orange County wedding photographer, Stefani Ciotti, was ready for an updated look. She got in touch with me looking for a brand spankin’ new Showit 5 website, when she realized she was in over her head trying to DIY. But after our first Skype meeting she decided she needed a complete brand overhaul. Within three weeks (a lot more Skype calls, emails, and coffee) she had a fabulous new Branding + Logo collection AND custom Showit 5 website.

One of my favorite parts of this project is Stefani’s logo. The geometric icon has a slight nod to a diamond (hint-hint, wedding photographer!) but there is actually a deeper meaning. Stefani is a rock star when it comes to OCF — Off Camera Flash (ahhh, a girl after my own heart — wasn’t this just a match made in heaven??) so I actually created the icon to represent a flash, or light. We both felt like her expertise in lighting set her apart from her competitors, so I wanted to feature it loud and proud. And there’s no better real estate than on a logo!

branding + collateral + Showit website

Stefani Ciotti

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