An established photographer, Lindsay Schmidt was ready for a rebrand that better reflected her personal aesthetic, her work, and her transitioning role into mentor and educator. For this project, I started with her Branding Collection, crafting a logo, visual branding and brand stationery to compliment her clean signature style (with hints of industrial farmhouse decor).
Once complete, I created her custom Showit website in a single page, scrolling design. The goal was to really let her photography shine, with the design being simple, seamless, and secondary.
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