Interior designer meets life guru. Mandy Straight is on a mission to help others create beautiful and inspiring spaces – be it in their homes or in their hearts. My goal with Mandy was to create a brand that reflected both aspects of her business and bring them together seamlessly. Knowing her personally for years I decided she needed branding that conveyed her bright personality and colorful style. I actually started the process by creating her tagline – Journey Inside – which spoke to both her interior design work and consulting. From there I created a mood board inspired by bold 1970s prints and a touch of Sex and the City.

She chose this logo design which plays off the “M” of her name but also represents a window – a symbol for looking within and toward the journey. For Mandy’s Brand Portraits, we chose a wardrobe that matched her brand colors and patterns to seamlessly integrate all of her visuals.