One of my favorite parts of The Branding Experience with my clients is selecting their brand fonts. It’s a task I take very seriously. The right font can elevate a brand’s status to high end and exclusive. The wrong font can make it feel cheap and undesirable (hello comic sans!). So if you’ve been haphazardly […]

If you’re anything like me, I’ll bet you started your business, not to get rich, but to make a living doing something you love. Doing something you’re super passionate about. Then just like me, a few years into the process, you realized you were barely making ends meet. Forget getting rich — you just want […]

Your business needs a logo, right? Well, I’m sure you can guess my answer — that’s a big resounding YES! But (and this is a big “but”), the wrong logo could be seriously damaging your brand. I see it all the time, and I’ll be honest, branding and your logo is one place you shouldn’t […]