Do You Need a Coaching Website? Here’s What to Include for Success!
Jul 30
Do you really need a website to launch your coaching business?
The answer? Not always.
But if you’re going to have one—it better be strategic.
Because a coaching website that’s just a digital business card? That’s not going to get you clients.
But a luxury, conversion-focused website? That’s a client magnet.
Today, I’m sharing how I design websites for my clients—what we include, what we skip, and what makes all the difference when it comes to building trust and booking clients.
Hey Coach! I’m Moriah Riona—award-winning luxury brand designer, luxury branding coach, and host of the Superbloom Coach podcast.
And this is Superbloom Coach Presents: The Ultimate Guide to Starting Your Life Coaching Business—your roadmap to launching with confidence, attracting high-ticket clients, and building a brand that’s just as elevated as the transformation you offer.
If you haven’t downloaded your free workbook yet, now’s the time. The workbook is your companion to this entire series.
Alright, let’s talk websites—what you really need, what you don’t, and how to build something that actually books clients.
Do You Actually Need a Website to Start Your Coaching Business?
Here’s what I believe:
You don’t need a website on day one.
If you have an irresistible offer, a way to connect with your audience, and a system to accept payments—you can start getting clients.
But my clients hire me because they are ready to grow, attract higher-paying clients, and elevate their brand presence—and that’s when the website becomes essential.
A coaching website shouldn’t just be a box you check.
It should work for you. It should build trust, tell your story, and move people toward the decision to work with you.
That’s what we create for my clients—a high-end brand experience online. Not just a digital brochure.
Step 3: Why I Never Start With the Website
Here’s the thing—most clients come to me wanting a website.
They’ve been told they need one to be taken seriously.
They’ve likely even DIY’d a version on their own—or tried to hire someone on the cheap—and they can’t figure out why it’s not working.
But here’s what I tell every coach I work with:
We don’t start with the website. Ever.
Because a website—on its own—is a waste of your money.
And if you haven’t done the work to figure out what you’re actually offering… who it’s for… and why it matters?
That website is going to feel empty. Confusing. Generic.
When I work with my private clients, we always begin with brand strategy.
First, we define their niche and clarify their offer. Then, we dial in their message and uncover the true transformation they provide. From there, we build a brand that reflects that value—clearly, confidently, and powerfully.
And only then—after we’ve laid that strategic foundation—do we move into the website.
Because now? There’s direction. There’s clarity. We know exactly who we’re speaking to—and what they need to hear.
Step 4: A Website Isn’t a Business Card—It’s a Journey
Here’s where most coaches get it wrong.
They think a website is just a page that says, “Here I am. I’m a coach. Hire me.”
But that’s not how people buy.
That’s not how your dream client makes decisions.
When I design a luxury coaching website, I’m not just creating pages—I’m building a journey.
And it starts the second someone lands on the homepage.
They’re usually not ready to buy yet. They’re curious. Probably even skeptical.
So we meet them where they are. We acknowledge their struggles, we speak directly to their goals, and we invite them in.
From there, the site gently guides them through the story.
It’s clear who the coach is. The transformation feels tangible and exciting. And the next step? Obvious and irresistible.
It’s not about cramming every credential or offering every option.
It’s about focus. Flow. Feeling.
Every element is intentional—from the headline at the top to the call-to-action at the bottom.
Every word and image is placed to build trust, to create emotional connection, and to move that visitor from curious to committed.
When my team and I design websites this way—after strategy, after messaging, with the client journey beautifully mapped out—the site becomes more than a website.
It becomes a sales tool. A trust builder. A client-conversion machine.
And when my clients launch, they don’t have to hustle.
They don’t have to explain their value over and over.
Their brand—and their website—does it for them.
That’s the difference between a DIY website and a luxury brand experience.
That’s what we build. Every single time.
So if you’re wondering how to go from “just a website” to a thoughtful client journey—I’m about to share some of my best tips…
What to Include On Your Coaching Website
Here’s are a few of the vital elements I include on every single coaching website I design—because these pieces actually move people toward working with you:
1. A Clear Brand Promise—Right on the Homepage
This is the first thing someone sees. It’s not “Hi, I’m a life coach.”
It’s: Here’s who I help. Here’s how. Here’s the transformation.
This one line should grab attention and tell people they’re in the right place.
2. An About Page That’s (Actually) Not About You
Most coaches make this page a timeline of their life. But at Moriah Riona Branding we do it differently.
We position their story in a way that mirrors their client’s journey—so it builds trust, connection, and let’s their visitors know “this is MY person.”
3. A Clear Offer Section
What do you do? Who is it for? How does it work?
We keep it clean and focused on transformation—no jargon, no overwhelm.
4. Strategic Calls to Action
Every single page should have a next step. Apply now. Book a call. Download the freebie.
I make sure we’re always guiding the visitor toward engagement—not just letting them scroll and bounce.
5. Social Proof and Credibility
Even my clients who are brand new—we find ways to build social proof.
Whether it’s testimonials, transformation stories, media features, or personal wins, we show that they’re the real deal.
Why DIY Websites Are a Waste of Your Time & Money
There’s a huge difference between a DIY website and the kind of site I build for my clients.
DIY sites might check the boxes.
But luxury coaching websites do something bigger—they shift perception.
They elevate how you’re seen and instantly build trust. Suddenly, your dream client is thinking, “This is the coach I HAVE to work with.”
When my clients launch their new brand and website, it’s not just a glow-up.
It’s a complete transformation.
They get more inquiries. More dream clients. More confidence to show up and sell.
Because their website finally reflects the value of what they offer.
That’s what I want you to understand—your site isn’t just a fun design project.
It’s a sales tool. It’s part of your client experience. And when done right, it becomes one of the most powerful parts of your brand.
So, now that you know how vitally important your website is—I want to know which of my top tips you’re going to implement first?
Are you going to add a strategic Call to Action to each page? Are you going to finally reach out to your clients for testimonials? Or are you going to rework your About page?
Let me know in the comments below if you’re watching this on YouTube—or you can DM me your answer over on Instagram @moriahriona
And if you’re loving this series, please take a second to like this video and leave a quick review on Apple Podcasts. It really helps support the show—and means the world to me.
Next we’re talking about how to structure and price your first coaching package—what to include, how to create transformation, and how to charge with confidence.
I’ll walk you through the exact framework I use with my own clients to help them package their brilliance into a premium offer.
Before you go, don’t forget to grab your free workbook!
And I’ll see you in the next one.
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