Karen Gruber
Building a Soul-Aligned Empire with Strategic Creative Partnership
There is NOTHING that Moriah can’t do — and the consistent comment I get is: ‘I LOVE YOUR BRANDING!’
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Karen Gruber
Spiritual Business Coach + Author
A Brand Rooted in Soul
Built on Strategy
Karen Gruber isn’t just a spiritual business coach—she’s a visionary leader, guiding soul-centered women entrepreneurs toward alignment, purpose, and prosperity. Over the past six years, I’ve had the honor of supporting Karen as her creative partner—helping her bring her message to life, her offers to market, and her business into full expression.
From course launches to book marketing, from sub-brand design to YouTube scripts—we’ve built a legacy brand that’s just as mystical and magnetic as the mission behind it.
A 6-Year Partnership
of Growth, Evolution, and Expansion
Rather than a single project, Karen’s transformation has unfolded in powerful phases—each one more aligned and expansive than the last.
Phase 1: Stepping Into the Spotlight
Karen first came to me for brand photography to support The Inspired Mama, her early brand for coaching mothers. We created a luxe, confidence-boosting shoot experience with full styling, hair, and makeup—and the resulting visuals helped her show up online with new energy and professional polish.
“My photos are so beautiful, I get overwhelmed with emotion when I think about how it’s all for me. Moriah helped my inner beauty shine through—and since using them, I’ve felt more confident and elevated in everything I share.”
Phase 2: A Rebirth into Spiritual Entrepreneurship
As Karen’s calling deepened, her brand evolved—and I was there to support the entire transition. From designing multiple soul-aligned sub-brands for her programs and offers, to crafting lead magnets, social content, and conversion copy, we helped her shift her public identity from “mom coach” to divine feminine business mentor.
She didn’t just pivot—she ascended.
Phase 3: Launching a Thought Leadership Platform
When Karen published her book, When Lions Roar, I helped her amplify its reach with a full suite of creative assets—from marketing graphics and promo materials to book club kits and event materials.
We positioned her not just as a coach, but a thought leader.
Phase 4: Becoming a Content Powerhouse
In recent years, our work has evolved into an ongoing VIP partnership—where my team and I act as her full-service creative agency. From Pinterest graphics and blog post planning to YouTube scriptwriting and video editing, we’ve created a powerful content ecosystem to support her visibility and message.
And most recently? We designed and executed a high-converting launch for her premium group program—helping her step fully into her role as a high-ticket mentor and spiritual CEO.
The Brand Vibe
Feminine, Mystical, Magnetic
Karen’s brand is undeniably her—feminine, inspiring, and deeply spiritual. From magentas, purples, teals and goddess golds to soulful visuals and elevated design, we’ve created a world her audience loves to step into. Every course, group, and coaching offer has its own sub-brand—intentionally created to feel sacred, aligned, and premium.
A Rebrand, A Course,
A Full Transformation
The Results
That Reflect the Inner Work
Since working together, Karen has:
→ Published her first book, When Lions Roar, with a full promo campaign
→ Launched a high-ticket group program that sold successfully
→ Built a consistent content engine across Pinterest, YouTube, blog, and social
→ Established a loyal audience who constantly comments on the beauty and clarity of her brand
→ Gained the clarity, confidence, and visibility to grow a brand completely aligned with her soul