Kori McClurg
From Brand-New Coach to Wellness Empire in the Making
It’s made me feel like the sky’s the limit. I can see this brand scaling in a way I never thought possible a year ago.
“
Kori Mcclurg
Wellness Coach + Best-Selling Author
The Vision
A Wellness Empire, Built From Scratch
When Kori McClurg came to me, she was starting from square one.
She didn’t have a brand, a website, or even a name for her business—just a powerful mission and the fire to bring it to life. She dreamed of building a vibrant, joyful, high-end wellness brand—one that would make health feel fun, not heavy.
But she didn’t want to DIY it or waste time figuring things out on her own. She was ready to do it right.
To launch with clarity, confidence, and the kind of luxury branding that would set her apart from day one.
So she enrolled in Luxury Brand Leader—and we got to work.
The Collaboration
From Unknown to Unforgettable
Over the next 90 days, I guided Kori through my signature thought leadership brand framework—turning her raw potential into a fully expressed, highly differentiated brand.
We started with:
→ Brand strategy, ideal client clarity, and offer development
→ Messaging, brand voice, and thought leadership marketing
→ A custom luxury logo + visual brand system
→ Professional brand photography + video at our Colorado Springs studio
→ A conversion-focused luxury website
→ A full sales funnel with lead magnet, ad assets, email sequence, and more
But the transformation didn’t stop there.
Before even finishing Luxury Brand Leader, Kori signed on as a VIP Client—ready to scale fast.
The Expansion
A Business That Grew at Lightning Speed
As a VIP client, Kori accomplished more in a year than most business owners do in five.
Together, we’ve brought to life:
✔️ A sub-brand and funnel for her signature coaching program
✔️ A best-selling book (cover design, interior typesetting, launch assets + sales page)
✔️ A full rebrand and integration of the private chef company she acquired
✔️ A podcast launch with branded assets
✔️ Branding and planning support for her first luxury wellness retreat
✔️ Countless marketing assets, sub-brands, collateral, and more
What started as a simple launch turned into a full-scale wellness empire in motion.
A Rebrand, A Course,
A Full Transformation
The branding was way better than I expected. Moriah totally nailed it. The colors, the style, even the fonts are spot on. She helped draw out the uniqueness of what I’m trying to do.
“
kori mcclurg
The Results
A Brand That Moves As Fast As She Does
In less than a year, Kori has:
→ Launched a luxury personal brand from scratch
→ Become a best-selling author
→ Integrated and rebranded an entirely new business
→ Planned and booked her first branded event
→ Gained the confidence and clarity to grow faster than she ever imagined