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Shannon is a powerhouse portrait artist. She’s an award winning photographer and industry leader who’s been featured in the Professional Photographers of America’s Loan Book, hosted her own workshops, taught business classes for photographers, has a series of editing tutorial videos, mentors other photographers, and hosts her own Facebook group Chasing Arrows with Shannon Squires — offering advice and inspiration to fellow photographers. She is also one of the sweetest people I know.
She wasn’t sure she wanted to completely scrap her original logo — so for her experience I created three concepts, one ‘cleaned up’ version of the original, a twist on the original, and one that was a completely new concept. Shannon decided to go with a new logo, my ‘twist’ version, which had some hidden elements of the original but updated and refined her branding considerably.