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She requested, “No bold colors,” and “They must be thinking of a baby boy or baby girl” in her client brief. (I love a girl who knows what she wants.) Dakota had two key goals in mind for her new logo and brand system: she NEEDED baby blue and baby pink in the color palette… and she wanted a high-end brand — that was also fun and playful.
For me, as a designer, these were two really great challenges. First, how do you create branding for a baby photographer, using pink and blue, WITHOUT it feeling super cliche? And secondly, how do you meld two seemingly opposed traits (“high-end” and “playful”) in a cohesive brand?
The answer: a luxury beach vibe, with a soft colorful palette.