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Having lived with DIY/non-existent branding for years, Kate was ready for all new visual branding for her photography business that truly reflected her art and value. In this process we changed her business name from Kate’s Lens Photography to Kate Carlton Photography. Inspired by her love of travel and art (a girl after my own heart, she also studied abroad in Spain to study art!), I created a logo and brand system influenced by great works of art. To me it’s reminiscent of branding you might see for a prestigious art museum or gallery. And I think it works perfectly for her aesthetic.
Kate’s package included a complete visual brand system (logo, font selection, color selection, brand patterns, watermark, secondary logo, etc.) as well as branded stationery. For her printed pieces, I created a complementary business card, note card, thank you card and sticker. One of my favorite elements is the tagline Kate came up with (on a whim!) that I incorporated throughout her system