Mandy Straight
From Interior Designer to Visionary Thought Leader
People go to my website and literally the first thing they say is: ‘I love your website. I want to work with you.’
“
Mandy Straight
Creator of Room Revolution
The Challenge
A Bold New Direction... But No Brand to Match
When Mandy Straight came to me, she was stuck—not because she lacked experience (her interior design business had thrived for nearly a decade), but because she was evolving.
After years of one-on-one client work, she was ready to scale with an online course. But something was missing. She was also deep in training to become a certified life coach—and she had a powerful new message to share: the way our environments shape our mindset, our identity, and our lives.
The problem?
→ Her brand still said interior designer.
→ Her message said life coach.
→ And her soul said it’s all connected.
She had no idea how to merge her two passions—and that disconnect was holding her back from launching the course that had lived in her heart for years.
The Vision
Merging Interiors + Inner Work
Mandy signed on as a VIP Client—our highest-touch service where I become both brand coach and creative director, and my team operates as your full-service luxury marketing department.
We started by strategizing her course, but it became crystal clear:
To move forward, we needed to go deeper.
Her brand no longer reflected her brilliance.
Even though I had created Mandy’s original branding nearly a decade before—and she still loved it—we realized that the brand that had gotten her this far wasn’t going to take her to the next level.
So we began again—crafting a bold, beautiful, strategic rebrand that brought her two passions into perfect alignment.
The Collaboration
A Rebrand, A Course, A Full Transformation
Together, we worked on every detail—from soul to strategy, visuals to voice. Here’s what we created:
✔️ Brand Strategy & Messaging
We articulated her evolved brand essence, marrying interiors and personal transformation into one crystal-clear message.
✔️ Luxury Logo & Brand Design
We created a bold new identity using vibrant colors (teal, lavender, coral) and edgy black brush strokes. The result was high-end, unforgettable, and so Mandy.
✔️ Website Design & Copy
We redesigned her entire website, combining beautiful visuals with copy that did the selling for her.
✔️ Lead Magnet & Funnel
I created a powerful freebie to attract the right leads — and the entire funnel to convert them into clients or course buyers.
✔️ Online Course Creation
I developed the concept and strategy for her signature course: Room Revolution, a program that helps people redesign their lives by redesigning their spaces.
We created a full sub-brand for the course, then hosted Mandy in my studio for a two-day shoot. I styled the set, directed the filming, and my team edited the full course plus a cinematic promo trailer.
And yes—we kept her original tagline I wrote years ago:
Journey Inside.
This time, it meant even more.
A Rebrand, A Course,
A Full Transformation
The Transformation
A Brand That Sells, So She Doesn’t Have To
Mandy worked with me as a VIP client for over two years. She now has a full brand ecosystem that works seamlessly across her services and offers—and a message that fully reflects the depth and power of her work.
After launching, she:
→ Raised her 1:1 rates and started booking higher-caliber clients
→ Successfully launched and sold her first online course
→ Got constant compliments on her branding and website from prospective clients
→ Felt the clarity and confidence to finally show up as the next-level version of herself