How to Build a Luxury Brand for Your Coaching or Consulting Business
Feb 3
Do you want to learn how to position your business as a luxury brand—and start earning more while working less?
I’ve shared a lot of luxury branding content in the past, but today, I’m creating this video with a very special group of people in mind.
They’re the helpers in their industries…
The ones sharing their wisdom and experience for the benefit of the collective…
The people who are lifting others as they rise…
I’m talking about coaches and consultants, who are some of my favorite clients to work with!
And if that’s you, I’m sharing today how you can transform your brand—from scrappy to stunning—so you can start commanding premium pricing for your top-notch services.
Be sure to hit that ‘Subscribe’ button below so you can learn more about positioning yourself and your business as a luxury brand leader and start attracting high-end clients.
In this video, I’m sharing my top 3 tips for coaches and consultants who want to elevate their business by building a luxury brand.
Let’s dive in!
Tip #1: Define your ideal client, their big problem, and the solution you provide
Before you can even think about pitching your offer, it’s essential to know a whole lot about who you serve. That means you’ll need to define your ideal client first. And get really specific here!
Think about questions like: What age are they? Where do they live? What do they like to do in their free time? What stage of life are they in? What drives their decisions?
Figuring out exactly what makes your audience unique will help you craft an irresistible offer that caters to their needs. And that leads us to the most important question you’ll need to answer about your ideal client…
What big problem does your ideal client have?
The thing is… people aren’t actually interested in your services. When it comes down to it, nobody is willing to pay big money to have a “mindset shift”—no matter how valuable it may be.
People pay for solutions to their problems. And the bigger the problem, the more they’re willing to pay. So it’s incredibly worthwhile to find out what your audience actually wants. It could be:
- More money
- Less work
- More time
- Better health
- More fun
People are really after something that can ultimately make their life easier. And while a “mindset shift” might be part of your process in achieving that for your client, you won’t be able to charge premium pricing for it if you don’t position it as a valuable solution.
Think of it this way… When you sell them what they want (the solution), you can then give them what they need (your unique approach). They’ll start seeing the results they want in their life, and that’s when those raving reviews start to roll in. Hit that ‘Like’ button if you’re ready to earn some glowing testimonials!
Once you’ve narrowed down your audience and your offer, you’re ready to move on my next tip!
Tip #2: Position yourself as a leader in your niche
In order to start attracting high-end clients, you need to be perceived as THE leader in your niche. When you’re the go-to coach in your industry, people will pay top dollar for the chance to work with you.
With an ever-growing, cluttered digital space, you may be wondering how you can cut through the noise and emerge as a true leader. I know—it can feel incredibly overwhelming! But there are actionable steps you can take to make it happen, and my first piece of advice is to niche down.
[Marketing for life coaches: It’s time to niche down]
Becoming a well-known expert can be pretty tricky if your particular market is too saturated. That’s when it’s absolutely crucial to niche down. You could even create your own micro-niche. Be the one person who does that one thing—and solve a very particular problem.
So many entrepreneurs feel nervous about niching down because they’re worried about losing clients. But I’m here to tell you that this simply isn’t the case. When you narrow down your target market and provide a solution tailored to that audience, it’s much easier to differentiate yourself and provide true value to your clients.
For more on establishing yourself as an expert, check out my video, How to Be a Leader In Your Niche.
Tip #3: Invest in high end branding with a cohesive visual brand system
Listen—I know I say this all the time, but if you want to be expensive, you have to look expensive. That means every aspect of your marketing efforts needs to convey a high level of thoughtfulness and craftsmanship.
If you’re DIYing and scrapping together your logo, fonts, website, photography, and printed marketing materials, your overall aesthetic isn’t going to communicate craftsmanship—it’s going to communicate discount. That means you’ll attract unwanted bargain hunters instead of the high-end clients you’re looking for. And I know you don’t want that! Type “No more bargain hunters!” in the comments if you agree.
Trust me, it’s completely worth it to take the time to invest in your visual brand system. Hire a professional photographer for your brand photos. Use quality materials in your printed marketing outreaches. And make sure your brand conveys luxury by designing a stunning, timeless logo. If you’re not sure what to consider when designing a logo, you should watch my video, Luxury Logo Design Tips: 5 Secrets To Attract High-Ticket Clients.
And if you really want to get serious about elevating your visual brand system and could use expert help, I’ve got the solution for you. Get on the waitlist for my signature program, Luxury Brand Leader—a 4-month intensive designed to transform your business so you can confidently raise your rates.
And there you have it! Now you know how to start building a luxury brand for your consulting or life coaching business.
But if you want to learn how to create a waitlist-worthy brand experience for those new high-end clients of yours, you’ll want to download my FREE, 10-page guide, 7 Steps to a Luxury Brand. In it, you’ll discover how to create an irresistible luxury experience—from start to finish—so you can start commanding premium pricing for your incredible services.
And for more of my best tips on branding and entrepreneurship, be sure to click that ‘Like’ button down below and subscribe to my YouTube channel!
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