One of the very first things I did after starting my wedding photography business back in 2009, was to go out and find myself a simple photography website template. While I didn’t yet have a graphic design degree under my belt — and certainly didn’t understand the significance of branding or high-end website design for […]

Hey friend, I’m back with another video all about small business marketing strategy — specifically, how to develop that oh-so-important Ideal Client Avatar. If you’re still trying to figure out that “ideal client thing,” let me help! Do you have that one client — you know the one — who was so just so… perfect? […]

When I first started my small business I struggled (really struggled!) to get any clients at all. Then the clients that I did get were less than ideal (read: price-shopping-discount-seeking-clients). It got old fast, friend! I know, first hand how discouraging it can be — which is why I’m so excited to share these small […]