You know you need a social media presence for your brand, right? But once you’ve got those accounts set up… what the heck are you supposed to do? This is one of the biggest questions I get from my clients and my audience: How do I use social media to build my brand?! So, in […]

Wondering what it’s like to get brand photography for your business? You’re in luck! Because today you’re getting a behind-the-scenes look at one client’s branding experience—in an all new series where I take you behind the scenes of my client’s brand transformations! In this video you’ll get to meet Amy, a university professor and licensed […]

Building a personal brand is hard work! It’s easy to feel like you’re just another photographer, or just another designer, or just another life coach… (or whatever it is you do) drowning in a sea of people who do exactly the same thing! If you feel like your voice is getting lost in the crowd, don’t worry—because I am sharing one of my favorite secrets to make your brand stand out—and it involves fashion!

Looking for website design ideas so you can ace your DIY site? Listen, I’m gonna be honest—as a professional web designer, of course I think you should hire someone to build you an epic website! But I also know that’s not always an option. So if you’re determined to DIY your website, and not have […]

Today I’m wrapping up this 5-part series on visual branding by sharing the three biggest mistakes I see creative entrepreneurs make when it comes to their brand identity design. The 3 Biggest Mistakes Small Businesses Make With Their Brand Identity Mistake #1: Thinking You Don’t Have/Need A Visual Branding System Whether or not you’ve intentionally […]

Okay, you get it—consistency is KEY when it comes to building a solid, recognizable, and successful visual branding system. But how are you supposed to maintain that oh-so-important consistency? Well, once you’ve got your fabulous new logo, brand colors, fonts (and so on and so forth) you need a set of rules and guidelines to […]