Business + Branding Education for Fearless Boss Ladies

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Today, I’m concluding my 4-part series on how to define and market to your ideal client, with a video all about marketing ideas! I’m sharing my favorite secrets (and they’re so simple!) for where to find your ideal client in real life and effectively market to them! Before we go any further, you’ll definitely want […]

Hey friend, I’m back with another video all about small business marketing strategy — specifically, how to develop that oh-so-important Ideal Client Avatar. If you’re still trying to figure out that “ideal client thing,” let me help! Do you have that one client — you know the one — who was so just so… perfect? […]

When I first started my small business I struggled (really struggled!) to get any clients at all. Then the clients that I did get were less than ideal (read: price-shopping-discount-seeking-clients). It got old fast, friend! I know, first hand how discouraging it can be — which is why I’m so excited to share these small […]

You can't run before you can walk

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