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She had a good concept of what she wanted her dream brand to look like but didn’t know where to start and her career left her little time to devote to strategizing.
In her online search for help, she found me and I excitedly jumped in with both feet to help.
“I loved Moriah’s message of working with female entrepreneurs and her statement that she doesn’t do ‘pretty’. I thought she would be focused on hearing my vision for the brand and translate that into amazing visuals that captured the brand’s spirit. I also thought she would ‘get’ and amplify my own message of female empowerment through clothing.”
She thought right ‘cuz that’s exactly I did!
Marisa needed the full shebang — logo and branding system, photography, web design and brand strategy.
But first, we solidified her brand name: Mercury Clothiers.
Inspired by her ancestry and her love for Roman mythology, it not only represents her new brand and brand values but also symbolizes personal connections — which she loves.
Her great-grandfather, who immigrated to the U.S. from Italy in the late 19th century, was a fashion designer and worked for major department stores in NYC from the 1920s to the 40s.
His last name was Mercuri.
His daughter, Marisa’s grandmother, also worked in the fashion industry as a buyer for Saks Fifth Avenue in the 1930s. We wanted to honor this family legacy, as well as nod to the god of shopkeepers and merchants.
Once we had her brand name set and had discussed a strategy, we moved onto her Brand Collection.
We needed an elegant, fashion-forward design that resonated with her audience — professional, sophisticated business women. It is highly influenced by Art Deco — I took a lot of art history classes in school and loved the Art Deco style; it fits in line with her vintage-inspired line.
I wanted it to feel vintage yet modern at the same time. Marisa’s inspiration women shaped the design too — Lauren Bacall, Katherine Hepburn, Angelica Houston, and Ana Magnani. #womenpower
“They are powerful, striking women who convey that sense of confidence and glamour without seeming to try very hard.”
I revealed the design to her and she loved it — the colors, the design, everything.
After the Branding Collection, Marisa jumped on a plane (props in her carry-on!) and flew out to Colorado for her brand photography session. I had a vision for the brand’s website and knew exactly what photos I needed to create.
She hit the ground running, literally. I made appointments for her hair and makeup at my favorite salon, Prodigy. She then came over to my home studio where we did her headshots and brand photos.
And it was worth it. Her photos were perfect for her brand (and website!) and she loved them. Marisa then flew back to Virginia later that same day, if you can believe it. She’s such a champ!
“I am surprised with how easy it was to work with someone remotely. I was sometimes 10 time zones away from Moriah, but her organized emails and her energy in our video calls made everything easy.” – Marisa
Next step was Mercury Clothiers’ website which actually launches TODAY!
I took her complete branding design and created a custom Showit website to tell the story of her new brand. So click on the link above and check it out! You can also stay up to date with Mercury Clothiers’ line launch next year with email updates or follow them on Instagram.
If you liked Marisa’s branding and are looking for a similar experience, take a peek at my new Ultimate Branding Experience. Whether you have an existing business or are thinking about starting one, I can help you vamp or re-vamp!