Quit the 9-5: How to Build Your Financial Freedom as a Life Coach with Tania Brown
Oct 30
Are you ready to transition from your corporate role to a full-time coaching business, but feeling uncertain about the financial aspects? In this episode of Superbloom Coach, I sit down with Tania Brown, a Certified Financial Planner (CFP) and Accredited Financial Counselor who’s been empowering women to confidently make this leap. With over two decades of experience, Tania is passionate about guiding women through the financial and emotional aspects of stepping out of corporate roles and into the coaching world.
So, if financial freedom is one of your goals on the journey from corporate to coaching, you’re in the right place. Let’s dive into her insights, actionable advice, and expert strategies to help you build a business—and a lifestyle—that reflects the life you want.
Meet Tania Brown, CFP: Your Guide to Financial Freedom
Tania Brown is an ex-military professional turned financial planner, bringing over 20 years of experience in guiding Fortune 500 employees through complex financial decisions. But after an eye-opening performance review, she realized the lack of control over her life—and this revelation drove her to seek a new path, one where she could feel empowered and help other women do the same. Tania’s financial journey led her to design a program that addresses both financial planning and the emotional shifts involved in transitioning to coaching.
Why Financial Freedom for Women Matters More Than Ever
The Generational Shift in Wealth Building
One fascinating point Tania shared is that we’re among the first generations of women who can build wealth independently. For centuries, women lacked access to financial independence, and even today, many women face unique challenges in both corporate and entrepreneurial spaces. With this newfound opportunity, financial freedom isn’t just a goal—it’s a legacy.
Women and Financial Empowerment: Breaking Free from Corporate
For many women, transitioning to a coaching career isn’t only about a new job; it’s about embracing control over their lives and finances. Tania’s approach focuses on providing both practical financial strategies and the mindset shifts necessary to make this change with confidence. She emphasizes that financial freedom for women is about creating a life on your terms—something past generations could only dream about.
Financial Freedom Tip #1: Redefine Your Lifestyle Goals
One of the first exercises in Tania’s program is helping clients clearly define their desired lifestyle. For coaches stepping away from high-paying corporate roles, financial freedom isn’t about mimicking a corporate salary—it’s about building a sustainable lifestyle that reflects their unique goals.
Prioritizing What Matters Most
The question is simple: What aspects of your current lifestyle must you keep? Tania advises defining your “non-negotiables”—the items or services you can’t imagine sacrificing. For example, maybe it’s professional lawn care or occasional fine dining. Defining these will help you understand what’s truly important and how you can design a business that supports it.
Financial Freedom Tip #2: Embrace a Financial Plan with Flexibility
Start Small, Scale Strategically
Tania encourages all her clients to set achievable goals and pace their transition based on what works best for them. For some, this means gradually moving to part-time work before fully diving into coaching, while for others, it might mean starting with just a handful of clients.
Build Your Pricing Around Your Lifestyle
Pricing is a common stumbling block, especially for new coaches. “You want your pricing to reflect your desired life,” Tania shares. She emphasizes that many women set their rates based on competitor prices or random guesses, rather than basing it on their unique goals and financial needs. She walks her clients through a “Profitable Price Model” to ensure their rates align with their desired lifestyle.
Financial Freedom Tip #3: Recognize the Emotional Shifts
Tania shared that a significant part of financial freedom for women is preparing for the emotional hurdles that come with entrepreneurship.
Letting Go of the Corporate Title
One major emotional shift for Tania’s clients involves saying goodbye to the “prestige” of their corporate titles. Many women she works with are doctors, lawyers, and corporate executives—roles that come with a certain level of respect and admiration. Moving into coaching often means releasing that identity, which can feel unsettling but is also deeply liberating.
Reclaiming Your Self-Worth
Tania helps women understand that they’re not defined by their corporate success. Instead, she empowers them to embrace their value as coaches and to believe in the impact they’ll make. This mindset shift, she explains, is key to sustaining financial freedom.
Financial Freedom Tip #4: Prepare for the Financial Realities of Entrepreneurship
Building Community and Resources
Many corporate professionals have a network of people in similar income brackets. But as a coach, your network changes, and the dynamics can shift. Tania encourages clients to build a new community of like-minded entrepreneurs who support each other financially, emotionally, and professionally.
Get Your Finances Ready
Tania has her clients review all their financial obligations and prepare in advance for the dip in income that can happen with a business shift. This includes assessing potential costs, savings, and any benefits they might want to secure, such as health care or retirement contributions.
Financial Freedom Tip #5: Assess Your Legal and Financial Obligations
For those making the leap from corporate to coaching, Tania strongly advises reviewing all employment documents and benefits before giving notice.
Timing is Everything
If you’re due for a bonus or stock options, or if you’re close to fully vesting in your retirement plan, consider staying until those benefits are secure. Similarly, Tania recommends handling any health appointments or medical needs while still covered by employer insurance, as these can be costly on your own.
Financial Freedom Tip #6: Design a Realistic Financial Plan
Incorporating the true costs of your business into your pricing model is essential. Tania’s “Profitable Price Model” accounts for all expenses, including your time. She emphasizes that your time is just as valuable as any other cost.
Tracking Your Time for Accurate Pricing
Using tools like Toggl to track hours can help you understand the real effort behind each service you offer. If you plan to hire help in the future, having an accurate measure of time and cost for each task will ensure you’re prepared financially.
Financial Freedom Tip #7: Stick to a Coach Who Aligns with Your Goals
Coaches often fall into the trap of hiring too many mentors and end up with conflicting advice. Tania advises her clients to choose one trusted coach, follow their framework, and commit to it. This eliminates confusion and keeps you focused on the results you want.
Avoiding Costly “Shiny Object” Syndrome
For Tania, sticking with one coach’s framework is crucial to avoid piecing together advice from multiple sources. “Pick a coach and stay the course,” she advises, helping her clients avoid overspending on training and coaching programs.
Financial Freedom Tip #8: Build a Holistic Business Plan
For Tania, financial freedom is a holistic goal that combines personal finance, business expenses, and emotional resilience. Her approach includes creating a practical, step-by-step financial plan that leaves room for flexibility.
The Path to Sustainable Financial Freedom
By aligning your financial goals with your lifestyle and business aspirations, you’ll have a plan that’s designed to grow with you. Tania explains that understanding your finances, knowing your pricing, and creating a supportive community will enable you to sustain your business and, ultimately, achieve financial freedom.
The Takeaway: Embrace Financial Freedom, One Step at a Time
Transitioning from a corporate role to coaching is a journey, and financial freedom is a fundamental part of that path. Tania’s approach is unique in that she combines emotional support with practical financial guidance. Whether it’s defining your desired lifestyle, building a supportive community, or creating a financial plan, her strategies are designed to support you through every step.
If you’re ready to embrace financial freedom and create a business that aligns with your goals, remember that you don’t have to do it alone. Consider taking a page out of Tania’s book: build a plan, lean into the process, and keep your eye on the life you truly want to create.
Ready to Make the Leap? Connect with Tania Brown
If you’re inspired by Tania’s approach and want to explore what financial freedom could look like for you, reach out to her directly. Visit TaniaPBrown.com to schedule a discovery call, where she’ll help you clarify your next steps and create a practical plan toward financial freedom.
Thank you for joining us on Superbloom Coach! Tune in to the next episode, where we continue sharing valuable insights and tips to help life coaches thrive. Remember, with the right guidance, financial freedom is within reach.
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