1 Year Later: Did I Make $1 Million? [Revealing the TRUTH about my online business]
Jan 13
On August 6, 2024—my 40th birthday—I launched the Superbloom Coach Podcast.
At the time, it felt bold. Emotional. A little terrifying. And deeply aligned.
One year later, I’m celebrating the podcast’s first anniversary—and answering the question everyone wants to know the answer to:
Did I make a million dollars in my 40th year?
The answer is no.
But that is not the story.
This is the story of what actually happened over the last year, what I built, what I became, and why this season of my life and business is just getting started.
Why I Started the Superbloom Coach Podcast
The idea for the Superbloom Coach Podcast didn’t come from a content calendar or a marketing strategy.
It came to me on a plane ride home from Life Coach School.
I had just turned 40, and I set a big, audacious goal for myself:
Make $1 million in my 40th year.
Not because I needed the number—but because I wanted to see who I would have to become to hold it.
I knew I wanted to create something bold, beautiful, and aligned with the woman I was becoming. Something that reflected my transformation—not just my business.
That word kept coming back to me: Superbloom.
A season of explosive growth after a long period of pressure. A moment where everything finally comes to life.
That’s what this podcast was meant to be.
One Year In: The Numbers & the Momentum
In our very first year of Superbloom Coach, here’s what we built:
- 68 podcast episodes published
- Including a 30-day daily podcast series
- Thousands of downloads
- A growing, deeply engaged community of women entrepreneurs
Some of the most downloaded episodes from year one include:
- Gift Ideas for Life Coaches
- How to Get What You Deserve with Elizabeth Woods
- The Luxury Branding Process
These episodes weren’t viral fluff. They were substance. Strategy. Mindset. Identity.
And that’s exactly how I want this podcast to feel.
Expanding to YouTube (and Finding My Groove)
This year also marked a major shift in how I show up on YouTube.
We crossed 10,000 subscribers, which still feels surreal to say out loud.
My top-performing video?
How to Get Coaching Clients.
I experimented a lot this year—formats, thumbnails, titles, pacing, structure. Some things worked beautifully. Some things flopped.
But here’s what mattered most:
I started to find what I love.
Less perfection. More presence, real talk and more leadership.
My Favorite Moments So Far
Without a doubt, some of my favorite moments this year were the Superbloom VIP Guest Episodes.
We filmed these in luxury hotel suites at The Ritz-Carlton with:
- A full three-camera setup
- High-end production
- My brand videographer flown in
It felt expansive. Elevated. Like a glimpse into what’s possible.
And yes—I want to do more of this.
What Podcasting Taught Me (That I Didn’t Expect)
Podcasting weekly—especially during busy seasons of business and life—taught me things I couldn’t have learned any other way:
- Discipline
- Consistency
- Clarity
- How to hold the mic even when it’s hard
There were weeks I didn’t feel inspired.
Weeks I questioned everything.
Weeks where showing up felt heavy.
And I did it anyway.
That changed me.
The Million Dollar Question
So let’s talk about it.
Did I make a million dollars this year?
No.
But here’s where the story gets interesting.
The Coaching Call That Changed Everything
Last week, my coach Kym invited me to one of her group coaching calls.
She asked us to reflect on everything we had accomplished over the past year.
At first, I almost didn’t raise my hand.
Because in my mind, I genuinely believed I hadn’t done much.
That belief alone is worth sitting with.
But then I started talking.
And something unexpected happened.
When I Started Listing the Truth
As I spoke, I began listing what I had actually done this year:
- I tripled my revenue
- I gave myself a raise
- I became the breadwinner
- I hired a private chef
- I committed to dance classes four times a week
- I lost 20 pounds
- I invested in a wardrobe that reflects who I am now
- I felt better in my body and my life than I ever have
And mid-sentence, it hit me.
I had become Million Dollar Moriah.
Becoming Her (Without the Number)
Right after my 40th birthday, I hired Kym for 1:1 coaching.
I knew that if I was going to hold a million-dollar goal, I needed support managing my mind around it.
From our very first call, she called me Million Dollar Moriah.
Not as a hype phrase—but as an identity.
I had even written a page at the front of my journal describing who Million Dollar Moriah was. The woman I believed I needed a million dollars to become.
That night after the call, I pulled out my journal and reread that page.
And there she was.
I was already her.
The million didn’t make me her.
I did.
The Coaching Truth That Changes Everything
Here’s what this year taught me at the deepest level:
We don’t chase goals because of the result.
We chase them because of how we believe they’ll make us feel.
Powerful.
Confident.
Abundant.
Free.
And the truth is—you don’t have to wait.
You can feel that way now.
Introducing the Superbloom Coach Society
This realization is exactly why I created the Superbloom Coach Society.
This is my monthly coaching membership for ambitious women entrepreneurs.
And no—you don’t have to be a coach to belong here.
This space is for women who are ready to grow, lead, and become the next version of themselves—now.
JOIN Superbloom Coach Society Today!
What’s Inside the Society
Inside Superbloom Coach Society, you’ll find:
- Monthly mindset and business training
- Daily journaling prompts
- Live coaching calls with replays
- A powerful, supportive community
- Business strategy and soul-level support
This isn’t hustle culture.
It’s identity work, clarity, and intentional growth.
You can learn more or join us at moriahriona.com/society.
My New Vision Going Forward
Yes—the million-dollar goal still stands.
But here’s what’s changed:
Every year is a Superbloom Year now.
And my next big milestone?
Hosting another Superbloom event.
How the Podcast Is Evolving
As we move into year two, you’ll notice a shift:
- More conversational episodes with slides
- Fewer interviews, more real talk
- Speaking directly to all women entrepreneurs
- Me stepping fully into the role of your Superbloom Coach
This podcast is becoming a place for leadership, honesty, and expansion.
How My Business Is Evolving
My business has shifted too.
- Coaching is now my primary focus
- I’m taking only a few perfect-fit branding clients
- My mission is clear: coach ambitious women into their next level of success
This feels aligned. Grounded. True.
Thank You (From the Heart)
If you’ve listened to even one episode…
Shared a show…
Sent a DM…
Or grown alongside me this year—
Thank you.
This podcast exists because of you.
Can you do me a quick favor:
Thank you for taking the time to read this post! If you found it helpful, inspiring, or just plain enjoyable, I’d love to hear your thoughts. Leaving a review not only helps others discover this content but also fuels my passion for creating more of what I love. Plus, your feedback helps me keep improving and providing value. So, if you have a moment, please drop a quick review—your support means the world to me!
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