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Art Deco Inspired Branding Collection & Custom Showit 5 Website Design || Stefani Ciotti Photography

Aug 4

Branding for photographers - custom brand for Orange County wedding photographer, Stefani Ciotti. Burgundy, purple and copper brand palette. Art deco inspired. New logo.

Stefani is a total boss babe with a heart of gold. Just one skype meeting and I knew I had to work with her. This Orange County based photographer (who’s shot for the likes of Lin & Jirsa!) was ready for a new look.

She got in touch with me looking for a brand spankin’ new Showit 5 website, when she realize she was in over her head trying to design one herself. But after that first Skype meeting she too was hooked — and decided she needed the whole shebang! A complete brand overhaul. Within three weeks (a lot more Skype calls, emails, and coffee) she had a fabulous new Branding + Logo collection AND custom Showit 5 website.

Branding for photographers - custom brand for Orange County wedding photographer, Stefani Ciotti. Burgundy, purple and copper brand palette. Art deco inspired. Brand board.

The first thing to go was her hot pink and super girlie look. Stefani told me she wanted something more mature, and also felt like her current branding was alienating a lot of her grooms. So I started with an art deco inspired mood board and chose rich and vibrant colors, which still speak to her spunky personality. But they definitely have a more refined air about them.

Before the rebrand, Stefani was trying to be a jill-of-all-trades when it came to photography, offering everything from weddings to family sessions. And I think a lot of us start there. Maybe we don’t know what we’re passionate about yet — or maybe we’re just trying to make ends meet. But a few years into her business and she had found her heart was really for weddings — and only weddings. So we used this rebrand as an opportunity to establish her as exclusively a wedding photographer.

Branding for photographers - custom brand for Orange County wedding photographer, Stefani Ciotti. Burgundy, purple and copper brand palette. Art deco inspired. Business card design, brand stationery design, thank you card.

One of my favorite parts of this project is Stefani’s logo. The geometric icon has a slight nod to a diamond (hint-hint, wedding photographer!) but there is actually a deeper meaning. Stefani is a rock star when it comes to OCF — Off Camera Flash (ahhh, a girl after my own heart — wasn’t this just a match made in heaven??) so I actually created the icon to represent a flash, or light. We both felt like her expertise in lighting set her apart from her competitors, so I wanted to feature it loud and proud. And there’s no better real estate than on a logo! Boo-yah.

Stefani choose a Branding Collection that included print collateral (which I think is so important for photographers) so I got to design her new business card, note cards, thank you cards, and stickers. From there we started her website design experience — making sure everything coordinated. Remember, the key to killer branding is consistency. She decided on a 5 page website with a blog to help her SEO and also give her clients a more immersive experience.

Branding for photographers - custom brand for Orange County wedding photographer, Stefani Ciotti. Burgundy, purple and copper brand palette. Art deco inspired. New custom Showit 5 website and wordpress blog. Desktop and mobile.

[check out Stefani’s new website here!]

It was a whirlwind experience — I only take one branding client at a time because I want to be fully immersed in their project and give them my total attention. But when it was all done (in 3 short weeks!) Stefani had a very successful relaunch.


Congrats on your new brand and website, Stefani! You are a doll and it was such a pleasure creating this for you!

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