Business + Branding Education for Fearless Boss Ladies

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Having a great experience for your mobile website visitors is essential in converting them into clients! Why? Because over half of all web traffic is now on mobile devices. [source] And a few years ago, Google even starting using a site’s “mobile-friendliness” to determine search engine ranking. So yeah, your mobile website is pretty dang […]

Looking for website design ideas so you can ace your DIY site? Listen, I’m gonna be honest—as a professional web designer, of course I think you should hire someone to build you an epic website! But I also know that’s not always an option. So if you’re determined to DIY your website, and not have […]

Today I’m wrapping up this 5-part series on visual branding by sharing the three biggest mistakes I see creative entrepreneurs make when it comes to their brand identity design. The 3 Biggest Mistakes Small Businesses Make With Their Brand Identity Mistake #1: Thinking You Don’t Have/Need A Visual Branding System Whether or not you’ve intentionally […]

Okay, you get it—consistency is KEY when it comes to building a solid, recognizable, and successful visual branding system. But how are you supposed to maintain that oh-so-important consistency? Well, once you’ve got your fabulous new logo, brand colors, fonts (and so on and so forth) you need a set of rules and guidelines to […]

Looking for logo design ideas? Well, as a graphic designer, I’m going to share a little peek into my own process: Yesterday I had a “launch meeting” with one of my branding clients. This is the final meeting of my Brand Experience, after the project’s complete. We meet via video chat to go over their […]

If you’re currently thinking, What?I need colors for my brand? Don’t stress, girl—I’m breaking it all down in my latest video: 5 Steps To The Perfect Palette This video is actually part 2 of a 5-part series all about visual branding. So if you’re just tuning in, be sure to check out the first instalment […]

You can't run before you can walk

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