I firmly believe that every creative entrepreneur should be building their business as a luxury brand. As a small business owner, providing one-on-one custom services (which in my opinion, is the cornerstone of luxury branding), you simply don’t have the time, or the resources to be competing on price! The answer, instead is to build […]

Today, I’m concluding my 4-part series on how to define and market to your ideal client, with a video all about marketing ideas! I’m sharing my favorite secrets (and they’re so simple!) for where to find your ideal client in real life and effectively market to them! Before we go any further, you’ll definitely want […]

One of the very first things I did after starting my wedding photography business back in 2009, was to go out and find myself a simple photography website template. While I didn’t yet have a graphic design degree under my belt — and certainly didn’t understand the significance of branding or high-end website design for […]

Hey friend, I’m back with another video all about small business marketing strategy — specifically, how to develop that oh-so-important Ideal Client Avatar. If you’re still trying to figure out that “ideal client thing,” let me help! Do you have that one client — you know the one — who was so just so… perfect? […]

When I first started my small business I struggled (really struggled!) to get any clients at all. Then the clients that I did get were less than ideal (read: price-shopping-discount-seeking-clients). It got old fast, friend! I know, first hand how discouraging it can be — which is why I’m so excited to share these small […]

One of my top goals as your go-to branding expert is to help you make more money! Just a couple of weeks ago, I shared this video about Profitable Small Business Ideas: How to Make More Money in Your Creative Biz. Today’s video is specifically photographers — I’m sharing my tips to help you: Make […]