Business + Branding Education for Fearless Boss Ladies

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Today I’m wrapping up this 5-part series on visual branding by sharing the three biggest mistakes I see creative entrepreneurs make when it comes to their brand identity design. The 3 Biggest Mistakes Small Businesses Make With Their Brand Identity Mistake #1: Thinking You Don’t Have/Need A Visual Branding System Whether or not you’ve intentionally […]

Okay, you get it—consistency is KEY when it comes to building a solid, recognizable, and successful visual branding system. But how are you supposed to maintain that oh-so-important consistency? Well, once you’ve got your fabulous new logo, brand colors, fonts (and so on and so forth) you need a set of rules and guidelines to […]

Looking for logo design ideas? Well, as a graphic designer, I’m going to share a little peek into my own process: Yesterday I had a “launch meeting” with one of my branding clients. This is the final meeting of my Brand Experience, after the project’s complete. We meet via video chat to go over their […]

If you’re currently thinking, What?I need colors for my brand? Don’t stress, girl—I’m breaking it all down in my latest video: 5 Steps To The Perfect Palette This video is actually part 2 of a 5-part series all about visual branding. So if you’re just tuning in, be sure to check out the first instalment […]

I firmly believe that every creative entrepreneur should be building their business as a luxury brand. As a small business owner, providing one-on-one custom services (which in my opinion, is the cornerstone of luxury branding), you simply don’t have the time, or the resources to be competing on price! The answer, instead is to build […]

Today, I’m concluding my 4-part series on how to define and market to your ideal client, with a video all about marketing ideas! I’m sharing my favorite secrets (and they’re so simple!) for where to find your ideal client in real life and effectively market to them! Before we go any further, you’ll definitely want […]

You can't run before you can walk

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