Building A Life Coaching Business | Colorful Branding for Priscilla Magnusen

Oh, my goodness — Priscilla’s branding project was super fun! And even better — she’s such a passionate and inspiring person. Creating her brand identity allowed me to use all of the crayons in my box!

She reached out to me for help with a business name, logo and the basic branding elements.

Perfect — my specialty!

She had a dream of starting a holistic health coaching business. Her goal was to help people heal from past traumas and move on to accomplish their biggest goals. You go girl!

Priscilla already had a full-time high-paying career but was motivated and eager to get her new business up and running.

Brand Intensive + The Big WHY

We started with my Brand Intensive service, a 2 hour in-depth conversation about you and your brand. It’s a powerful conversation — one that usually brings tears — but it’s always exciting for the client and Priscilla was no exception!

She walked away enlightened, in more ways that one — knowing herself better and having a clear vision and direction for her new business.

If you’re a follower of mine, you’ll recognize the big WHY question. I think it’s the most important step in establishing the foundation of any business, whether you’re just starting out or have been doing it for 10 years.

“Focusing on my WHY was the best part. I learned a lot about myself through the process. Moriah is awesome. I felt very comfortable talking to her and sharing my story. She is a great listener and I was impressed with her ability to get to the essence of me and my business. My confidence with my business is so much greater now after working with her.” — Priscilla

Building A Life Coaching Business: The Name

Once we had a solid foundation, I worked on her business name. She needed something catchy but to-the-point.

Introducing: Priscilla Magnusen — Health Rebel + Life Coach

She is the star of the business, after all. She is the one who people will be working with and she’s a walking tribute to her message. It just felt right to name her business after her.

Her tagline — health rebel — fits her personality perfectly and comes from her personal experience with chronic illness and success in turning it around. Can you say rockstar?

Logo + Brand Identity

After the business name and tagline, I worked on her brand identity, to represent her personality, her enthusiasm, and dedication.

How did I do that? With COLOR! (My fave, can you tell?)

I designed her logo to be bright and very colorful — using shades of purple, blue, green, and hot pink — all of which she loves.  

The logo is feminine, modern and energetic. It matches the strength and power that Priscilla has and brings to her business.

Priscilla chose to add on my Social + Media bundle to her branding experience — so I got to create graphics for her Facebook and Instagram accounts. As well as an in-depth Media Kit.

Go and give this woman a like and share.   

I’m so happy that Priscilla found me and asked me to kickstart her coaching business. It was and honor to be able to work with her and create what her new biz needed — a brand to exhibit warmth, strength, and an uplifting feeling. She is a powerhouse and I know she will do big things!

If you liked Priscilla’s bold branding design or relate to her story and want to know more, take a look at my new Ultimate Branding Experience. It is a full service visual branding experience that will transform your business. I promise.

Work smarter, not harder, right? This is where you start.

Your branding is so important and will make or break your business. I have the expertise to create a brand for your business. I’m talking a professional, no-need-to-look-elsewhere distinctive brand that captivates clients.

If you’re not quite ready to jump in, but are serious about transforming how people perceive your business, grab your free Brand Blueprint Workbook — 20+ pages to help you build a rock solid foundation for your brand.

What are you waiting for? Get your’s now!

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