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Business + Branding Education for Fearless Boss Ladies

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Okay, you get it—consistency is KEY when it comes to building a solid, recognizable, and successful visual branding system. But how are you supposed to maintain that oh-so-important consistency? Well, once you’ve got your fabulous new logo, brand colors, fonts (and so on and so forth) you need a set of rules and guidelines to […]

Looking for logo design ideas? Well, as a graphic designer, I’m going to share a little peek into my own process: Yesterday I had a “launch meeting” with one of my branding clients. This is the final meeting of my Brand Experience, after the project’s complete. We meet via video chat to go over their […]

If you’re currently thinking, What?I need colors for my brand? Don’t stress, girl—I’m breaking it all down in my latest video: 5 Steps To The Perfect Palette This video is actually part 2 of a 5-part series all about visual branding. So if you’re just tuning in, be sure to check out the first instalment […]

One of my top goals as your go-to branding expert is to help you make more money! Just a couple of weeks ago, I shared this video about Profitable Small Business Ideas: How to Make More Money in Your Creative Biz. Today’s video is specifically photographers — I’m sharing my tips to help you: Make […]

One of my favorite parts of The Branding Experience (my brand identity design service) with my clients is selecting their brand fonts. It’s a task I take very seriously. The right font can elevate a brand’s status to high end and exclusive. The wrong font can make it feel cheap and undesirable (hello comic sans!). […]

Your business needs a logo design, right? Well, I’m sure you can guess my answer — that’s a big resounding YES! But (and this is a big “but”), the wrong logo could be seriously damaging your brand. I see it all the time, and I’ll be honest, branding and your logo is one place you […]

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