Welcome back to another exciting episode of the Superbloom Coach podcast! I’m Moriah Riona, your host and certified life coach, and today, I’m diving into one of the most powerful tools you can use as a coach to transform both your business and your life—the Coaching Model.
Developed by Brooke Castillo, the Coaching Model is a framework that’s not just simple but incredibly effective. I’ve used it personally, and it’s been a game-changer for my coaching business, helping me achieve incredible results. Whether you’re new to coaching or looking to refine your methods, understanding and applying the Coaching Model can help you elevate your coaching practice, create impactful results for your clients, and ultimately, grow your business.
Let’s break down the Coaching Model, explore how it works, and discuss how you can start using it today.
At its core, the Coaching Model is a thought-management tool that helps you understand the relationship between your thoughts, feelings, actions, and results. It’s a simple yet powerful way to see how your mindset is influencing every aspect of your life and business.
The model is structured around five key components:
This structure—C, T, F, A, R—creates a powerful loop where our thoughts are directly responsible for the results we see in our lives. Understanding this model allows us to take back control, change our thoughts, and, as a result, change our outcomes.
The first two elements of the model, Circumstance and Thought, are crucial to understand because they set the stage for everything that follows. Circumstances are the facts of the situation—things that happen in the world that are out of our control. These could be anything from the weather to a client’s behavior. Importantly, circumstances are neutral until we assign a thought to them.
Our thoughts are where we regain our power. These are the interpretations, beliefs, or stories we tell ourselves about our circumstances. For example, if it starts raining on the day of your big outdoor event, the rain (circumstance) is neutral. However, you might think, “This is ruining everything!” which leads to feelings of frustration or disappointment.
The next element, Feelings, is where the rubber meets the road. Our feelings are directly influenced by our thoughts. If you think, “This rain is ruining everything,” you’re likely to feel frustrated. On the other hand, if you choose a different thought like, “This is an opportunity to show my resilience,” you might feel determined or empowered instead.
These feelings are critical because they drive our actions. When we feel frustrated, we might act out of anger or defeat, perhaps giving up on the event or not putting in our best effort. Conversely, when we feel determined, we’re more likely to take productive actions that lead to positive outcomes.
Finally, our actions—or lack thereof—create the results we see in our lives. This is the final element of the Coaching Model and arguably the most important because it closes the loop. The actions we take based on our feelings create our results, and those results often reinforce our original thoughts, whether they were positive or negative.
For example, if you thought, “This is ruining everything,” and felt frustrated, your actions might lead to a poorly executed event. The result? The event doesn’t go as planned, which reinforces the thought that it was ruined by the rain. On the flip side, if you chose to think, “This is an opportunity to show my resilience,” your determined actions could lead to a creative solution that impresses your clients and results in a successful event.
Now that you understand the basic structure of the Coaching Model, let’s talk about how you can apply it in your coaching practice. This model is not just a theoretical framework; it’s a practical tool that you can use with your clients to help them gain clarity, overcome obstacles, and achieve their goals.
The first step in using the Coaching Model is awareness. Encourage your clients to become aware of their thoughts by doing a “thought download.” This is simply a practice where they write down all the thoughts they’re having about a particular circumstance. This helps them see their thoughts more clearly and recognize any patterns.
Often, clients operate with what we call “unintentional models,” where their thoughts are negative or unproductive, leading to feelings and actions that don’t serve them. For example, a client might have the thought, “I’m not good enough to succeed as a coach.” This thought might create feelings of inadequacy, leading to actions like procrastination or avoiding marketing their services, and ultimately, a lack of clients or business growth.
Once the unintentional model is identified, the next step is to create an “intentional model.” This is where you help your client choose a new thought that serves them better. For example, instead of thinking, “I’m not good enough,” they might choose the thought, “I am capable and have valuable skills to offer.” This new thought creates feelings of confidence, leading to proactive actions like marketing their services, and ultimately, the result of attracting more clients.
Changing thoughts is not an overnight process. It requires consistent practice. Encourage your clients to use the model daily, whether by journaling or simply being mindful of their thoughts throughout the day. The more they practice, the more natural it will become to choose thoughts that serve them and align with their goals.
To illustrate how powerful the Coaching Model can be, let me share a personal example of how it transformed my own business.
When I first started my coaching business, I had a recurring thought: “Entrepreneurship is really hard.” This thought led to feelings of overwhelm and anxiety, which caused me to procrastinate and avoid important tasks. As a result, my business growth was slow, and I often felt stuck.
This unintentional model was not serving me, and I knew I needed to change it if I wanted to achieve the success I dreamed of.
I decided to apply the Coaching Model to this situation. I changed my thought from “Entrepreneurship is hard” to “Entrepreneurship is fun.” This new thought led to feelings of excitement and enthusiasm. I started taking more action, such as networking, marketing, and launching new services. The result? My business began to grow rapidly, and I started to enjoy the process of building it.
This simple shift in thought created a domino effect that transformed my entire business. I went from feeling overwhelmed and stuck to feeling empowered and excited about the possibilities.
While the Coaching Model is a powerful tool on its own, it can be even more effective when combined with other mindset practices. For example, if you’re a fan of the Law of Attraction, like I am, you’ll find that the Coaching Model complements it perfectly.
The Law of Attraction teaches that our thoughts create our reality, which aligns perfectly with the Coaching Model. By using the model, you can see in a very practical way how your thoughts lead to feelings, actions, and results. This makes it easier to manifest your desires because you can consciously choose thoughts that align with what you want to attract into your life.
As someone who loves a bit of woo-woo but also craves practicality, the Coaching Model has been a perfect bridge for me. It’s allowed me to take the more abstract concepts of the Law of Attraction and apply them in a concrete, actionable way. This combination has not only helped me manifest personal and business goals but also provided a framework that I can share with my clients to help them do the same.
In conclusion, the Coaching Model is an essential tool for any coach who wants to help their clients (and themselves) achieve greater results. By understanding and applying this model, you can help your clients gain control over their thoughts, feelings, actions, and ultimately, their results. This not only leads to personal growth but also to the growth of your coaching business.
If you start using the Coaching Model in your practice, I’m confident you’ll see incredible results—not just for your clients but for yourself and your business as well. Remember, the thoughts you choose today are shaping the reality you’ll experience tomorrow.
Thanks for tuning in to this episode of the Superbloom Coach podcast. If you found this episode valuable, be sure to subscribe so you never miss an episode. And if you’re ready to take your coaching business to the next level, don’t forget to check out my free course, “Five-Figure Clients: The Secret to Attracting High-Ticket Coaching Clients,” available now on my website. Let’s make this your Superbloom year!
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