Let’s be real for a second—calling yourself a life coach isn’t enough.

If you’re simply offering sessions without a clear coaching program, you’re positioning yourself as a basic service provider—trading hours for dollars. 

But you’re not just selling your time… you’re delivering a transformation. And that deserves to be packaged—and priced—accordingly.

So, today I’m showing you how to create your signature coaching program—step by step. 

We’re talking structure, transformation, client experience, and yes—how to make sure people actually want to buy it.

If you’ve been stuck thinking, “I don’t even know what I’m offering yet…”—this is exactly what you need!

Superbloom Coach Podcast—and this is Superbloom Coach Presents: The Ultimate Guide to Starting Your Life Coaching Business

Coaching Program Template: Create Your Life Coaching Offer (Step-by-Step)

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Hey there, I’m Moriah Riona—an award-winning luxury brand designer, luxury branding coach, and the host of the Superbloom Coach Podcast—and this is Superbloom Coach Presents: The Ultimate Guide to Starting Your Life Coaching Business!

Every single day this month, I’m walking you step by step through everything you need to build a legitimate and successful coaching business.

And if you haven’t grabbed the free workbook yet, download it now. It’s designed to help you take action on everything we cover in this series—so by the end, you’ve actually launched your business. Let’s do this!

The Power of a Well-Designed Coaching Program

Alright—let me tell you why this is so important.

Most new coaches make the mistake of just selling coaching “sessions.” Like, “Hey! Book a coaching session with me!” But here’s the problem… people don’t want to buy sessions. They want to buy results.

When you have a clear program—a process, a transformation, a roadmap—that’s when your offer becomes powerful. Because now you’re not just selling your time… you’re selling clarity, confidence, freedom, breakthroughs—exactly what your ideal client is dreaming of.

And that’s when people say, “That’s EXACTLY what I need. When can we start?”

Make sense?

Great! Let me know you’re on the right track by commenting “I sell results!” if you’re watching this on YouTube–or DM me over on Instagram.

Alright, let’s build your coaching program together!

Step 1: Decide WHO Your Coaching Program is For (And Be Specific)

Remember, in Episode 2: How To Find Your Coaching Niche and Attract Ideal Clients, we discussed the importance of solving a specific problem, for a specific person who is actively searching for a solution. 

That’s where we need to start.

So if you haven’t already, make sure you watch that episode and then come right back here.

Now ask yourself: what are you really helping your ideal client achieve?

This is the foundation of your coaching offer: the transformation.

Are you helping them…

• Navigate a career pivot and finally figure out what’s next?
• Heal from burnout and build a lifestyle that actually feels good?
• Build unshakable confidence—in work, relationships, or just walking through the world?
• Let go of perfectionism and finally start taking action on their dreams?
• Or maybe it’s helping them heal a relationship, stop people-pleasing, or find purpose after a major life change?

Step 2: Get Clear on the Result Your Coaching Program Delivers

Because your coaching isn’t about how many calls or hours you offer—it’s about the outcome your client walks away with.

Your client isn’t paying for time.

They’re investing in a transformation.

They’re investing in a before and after story that you are uniquely positioned to guide them through.

Step 3: Decide How To Deliver a Transformation for Your Coaching Clients

This is where I see so many new coaches overcompensate—thinking that more automatically means better.

• More sessions.
• More calls.
• More Voxer access.
• More PDFs.
• More, more, more.

But here’s the truth: in the luxury world, time is the ultimate currency.

And what’s actually more valuable than a 12-month program?

A program that gets your client their desired result in half the time.

Step 4: Learn that Less is Actually More—Especially When it Comes to Time

Imagine this: two programs promise the same transformation.

One takes 6 months.

The other takes 6 weeks.

Which one feels more valuable?

The faster path—with the same level of transformation—is almost always the winner.

So instead of cramming in more calls and “stuff” to justify your pricing, ask:

• What’s the most elegant, efficient path to help my client get the result?
• How can I support them in a way that respects both of our time and energy?

Step 5: Choose Your Coaching Program Structure

• A 3-month one-on-one coaching program with biweekly 60-minute Zoom sessions
• A 6-week deep-dive intensive with weekly calls and custom Voxer support
• A hybrid model where clients get coaching, plus curated video trainings and resources between calls—which is what I do inside my Dream Client Accelerator program!

DCA is designed to give coaches the strategy, clarity, and confidence to start booking dream clients—fast.

Because here’s the thing… wouldn’t you rather be launching your coaching business and signing dream clients in the next 4 weeks—instead of 12 months?

See how faster is better?

Your job is to create a container that’s clear, supportive, and results-driven—not overwhelming.

Step 6: Add Luxury Touches to Your Coaching Program to Elevate the Experience

Little details go a long way in increasing the perceived value of your offer.

Consider including:

• A beautifully branded welcome guide that walks your client through what to expect
• A handwritten thank-you card or curated onboarding gift when they sign on
• Additional bonuses like workbooks, cheatsheets, checklists, etc.

These thoughtful touches communicate:

• You’re not just a coach—working with you is an experience.
• And in a saturated coaching industry, that’s what sets you apart.

Remember: I’m all about building a LUXURY experience—even if it’s just you, your laptop, and Zoom right now. That’s okay. It still gets to feel high-end.

Step 7: Price Your Coaching Program For Profit

Now let’s talk about pricing.

And let me be clear:

You are not selling an hourly rate. You are offering a transformation. And for the client who desperately needs that transformation—they’re not out there looking for the cheapest option. They’re looking for THE coach who can truly help them change their life. So when you price your coaching program, I want you to stop thinking in terms of time.

You are not trading hours for dollars.

You are delivering results.

And those results? Are often priceless.

Here’s what I mean:

• What would it be worth to your client to finally break out of the self-doubt that’s been holding them back for years?
• To stop spinning their wheels and finally take action?
• To get unstuck and actually move toward the life or business or relationship they’ve been dreaming about?

Your Time and Expertise Are Valuable—Charge Accordingly!

That’s the energy you want to step into when you price your coaching offer.

And listen—I get it.

Almost every woman I’ve ever coached has had some version of the thought:

“But I feel bad charging money for something that helps people.”

If that’s you—let me lovingly say this:

→ You can help people and get paid.
→ You can serve deeply and still receive abundantly.

Why Pricing for Profit is Better (For You & Your Client)

When someone pays for coaching, they’re more invested. They show up differently. They take it seriously. They do the work. And when you undercharge—or don’t charge at all—you’re sending a message. To your clients… and to yourself. The message is: This work isn’t valuable. I’m not valuable. But that’s a lie. The work you do changes lives. And that is worth charging for. Generously.

Here’s Why I Charge High-Ticket for My Coaching

I started my business because I believe that women deserve to be unapologetically financially successful.

Not just to make money—but because when one woman rises, we all rise.

Financial freedom creates impact. It creates choices. It creates change.

That’s the deeper mission behind my brand—and behind everything we do here at Moriah Riona Branding.

Build Your Coaching Program: The Next Step

I want you to open up that workbook, go to the “Niche & Offer” section, and start outlining your program. Write out who it’s for. What you’re helping them achieve. How you’re delivering it. And what makes it special.

You don’t need to have all the answers today—but getting it out of your head and onto the page is where the magic starts.

You’ve got this.

So hit that subscribe button, grab your workbook—and I will see you in the next episode!

And hey—if this video helped you out today, could you share a little love by liking the video or leaving a quick review on Apple Podcasts? Every single one seriously makes a difference.

You’re building something beautiful—and I’m so honored to be part of it.

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