Rebrand for Colorado Photographer | Tamara Smith Weddings

I met Tamara back in January of 2017, when I was teaching a branding class at the Embrace Wedding Workshop. And we connected again this January when she came to a branding class that I taught for the Colorado Springs Photo Betties.

So I was super excited when she signed up for my new brand mentoring service — the Brand Intensive. One of my missions this year is to really educate clients on how logos, websites, and brand photos are all important… but they don’t really mean anything without building a solid brand foundation first.

So that’s exactly what we did for Tamara. She came to my home studio in Colorado Springs for 2 hours of intense brand coaching. We established her business’ Why, her Brand Values, and created her Ideal Client Avatar. We also decided to change her business’ name from Tamara Smith Portraits to Tamara Smith Weddings — since she wants to focus entirely on wedding photography. (Wanna get started on your own Brand Values? Check out this post! And check out this one for your Ideal Client.)

Tamara was ready to start booking her dream clients and charging what she’s worth!

After her Brand Intensive, Tamara hired me to create her custom Brand Collection which included her main logo with variations, her color palette and her brand fonts. She also added on business card design.

Tamara got three logo concepts to choose from — and I’m so glad she selected this one. I designed it to hint at “rays of light.” Which I thought was the perfect motif for this natural light photographer, and her bright and fun personality.

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If you’re ready to build a solid foundation for your own brand sign up for your own Brand Intensive!

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