How I’m Using Instagram for Business & Get New Clients
Nov 20
I’m diving into the details of how I’m leveraging Instagram for business to grow my brand and attract new clients—and how you can, too.
This post builds on my recent podcast episode, The Truth 😱 | How I’m Using Instagram for Business + GET NEW CLIENTS, where I shared my journey back to Instagram after a long hiatus. If you haven’t listened yet, it’s a must-hear! I received incredible feedback from so many of you who are also rethinking your social media strategies. So, let’s dive deeper into how to use Instagram as a tool to grow your online business sustainably.
Why I Swore Off Instagram in the First Place
In 2023, I made a bold move: I quit Instagram. Yup, no more scrolling, posting, or worrying about algorithms. At the time, I was frustrated with the platform’s constant distractions, the never-ending comparison trap, and the lackluster return on investment. I focused on creating long-form content like blog posts and YouTube videos instead, and it worked! My business tripled without social media.
That experience was liberating, but it wasn’t the end of my Instagram story. A few months later, life threw me a curveball (hello, newborn life!), and I realized I needed a more diversified approach to client acquisition. So, I dusted off my Instagram account and started exploring how I could use it to complement my other strategies.
The Unexpected Reason I Returned to Instagram for Business
It all started with a conversation at my hairstylist’s salon. She shared how her Instagram reels were bringing in a steady stream of clients, and it got me thinking—could my YouTube video skills translate to Instagram reels? Around the same time, my sales coach, Stacey Boehman, dropped a gem of wisdom: “Instagram is free advertising. Why wouldn’t you use it?”
That advice flipped a switch for me. Instead of seeing Instagram as a time-sucking chore, I began viewing it as a free, powerful marketing tool. My mindset shift was key to embracing the platform again—and that’s where the magic began.
How I Eased Back Into Instagram for Business
When I returned to Instagram, I didn’t dive in headfirst. Instead, I started small and tested the waters. My first post back? A reel celebrating a meaningful in-person connection with a long-time Instagram friend. The response was overwhelmingly positive, reminding me of the platform’s true potential for creating community.
To really get a feel for what worked, I challenged myself to post one reel every day for 30 days. It wasn’t easy, but it was eye-opening. While I didn’t gain thousands of followers overnight, I saw steady growth—and most importantly, I started building deeper connections with my audience.
Lessons Learned From My 30-Day Instagram Challenge
- Consistency Matters – Posting daily helped me understand what resonated with my audience and allowed me to refine my content strategy.
- Quality Over Quantity – Not every reel was a hit, but the ones that solved my audience’s problems or shared personal insights performed best.
- Engagement Is Key – Beyond posting, I spent time interacting with followers in comments and DMs, fostering genuine relationships.
How I’m Monetizing Instagram for Business
It’s one thing to grow a following, but turning followers into clients? That’s where the real magic happens. Here’s how I’ve turned Instagram into a revenue-generating platform:
Selling My Luxury Branding Course
When I launched my Luxury Branding Blueprint course, I leveraged Instagram to promote it. A pre-sale announcement reel generated significant buzz, and the course sold out in just 24 hours. Since then, it has brought in over $2,500 in passive income—and counting.
Attracting Business Coaching Clients
Instagram also became a lead-generation machine for my one-on-one coaching services. By sharing behind-the-scenes glimpses of my process and offering valuable tips, I attracted multiple coaching clients directly from the platform.
3 Tips for Growing Your Online Business on Instagram
Ready to turn Instagram into your business growth powerhouse? Here are my top three tips:
Tip #1: Post Consistently
Consistency builds trust and keeps you top of mind for your audience. You don’t need to post daily forever, but starting with a consistent schedule helps you discover what works best. My 30-day challenge wasn’t about follower growth—it was about learning and refining. And it paid off.
Tip #2: Focus on Solving Problems
Your content should always address your ideal client’s pain points. Share actionable tips, relatable stories, and solutions that make their lives easier. This positions you as the go-to expert in your niche, paving the way for both engagement and conversions.
Tip #3: Stay On Brand
From your visuals to your captions, consistency in branding is non-negotiable. Use your brand colors, fonts, and messaging to create a cohesive aesthetic that sets you apart. When your content looks and feels professional, it attracts high-paying clients who value quality.
Why Instagram for Business Is Worth Your Time
Still on the fence about Instagram? Let me remind you: it’s free advertising. While it might not replace your other marketing strategies, it’s an incredible complement. Whether you’re building connections, generating leads, or simply staying visible, Instagram can play a pivotal role in your business growth.
Let’s Wrap It Up
My return to Instagram has been transformative, not just for my business but also for how I approach social media. By shifting my mindset and using the platform strategically, I’ve been able to grow my audience, connect with ideal clients, and generate significant income—all while staying true to my brand.
If you’re ready to take your Instagram game to the next level, don’t wait. Start implementing these tips today, and watch your business soar.
Bonus Resource: The Luxury Branding Blueprint
Want to elevate your brand and attract higher-paying clients? My Luxury Branding Blueprint course is your step-by-step guide to building a luxury brand that commands premium prices. Over two weeks, you’ll learn how to craft a brand that’s consistent, elevated, and designed to convert. Enroll today to get started!
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