Instagram Tips for Life Coaches: 7 Secrets to Get Coaching Clients
Sep 11
Welcome back to Superbloom, the podcast for life coaches who are ready to 10x their business! I’m your host, Moriah Riona, and in this blog post, we’re diving into a topic I’ve been getting a LOT of questions about lately: Instagram. Specifically, Instagram Tips for Life Coaches — because after taking a long break from the platform, I’m back, and I’ve learned some serious secrets that can help you grow your coaching business.
Why am I back on Instagram after a three-year hiatus? Well, the truth is, Instagram and I had a bit of a falling out. I even made a video declaring I was DONE with Instagram! But despite my break from the platform, my business flourished — in fact, I tripled my revenue and finally hit six figures. So why come back? That’s what we’re going to explore, and I’ll share the seven secrets I’ve learned that can help you land coaching clients through Instagram.
Why I Took a Break from Instagram
You’re probably wondering why I stepped away from Instagram in the first place. After all, isn’t Instagram THE place to be if you’re a coach or an entrepreneur? The answer, at least for a while, was no. I was burnt out. Like many of you, I had been putting pressure on myself to post daily, create engaging content, and keep up with the ever-changing algorithm. It wasn’t fun anymore, and it felt like I was spinning my wheels.
So, I took a break. A long break. And here’s the kicker — during that time, my revenue tripled. Yup, I finally hit six figures without Instagram. I even made a public declaration that I was done with the platform. But, as it turns out, that break gave me clarity, and now I’m back with a new perspective. I realized that the negative feelings I had about Instagram were coming from my thoughts, not the platform itself. And now, I’m giving it another try — this time, with a fresh strategy and a more balanced approach.
1. Optimize Your Instagram Bio for Conversion
The first secret to attracting coaching clients on Instagram is to optimize your bio. Think of your bio as your elevator pitch. It’s the first impression potential clients will have of you, so it needs to be clear, concise, and compelling.
Make sure your bio answers these three key questions:
- Who are you?
- What do you do?
- How can you help your ideal client?
And don’t forget to include a strong call-to-action (CTA). Whether it’s a link to book a discovery call, download a freebie, or visit your website, make it easy for potential clients to take the next step. Your bio is prime real estate, so make every word count!
Pro Tip: Use Keywords in Your Bio
Remember, Instagram’s search function now prioritizes keywords, so sprinkle in relevant ones like “life coach,” “business coach,” or “mindset coach.” This will help you show up in more search results, increasing your chances of being discovered by potential clients.
2. Utilize Keywords in Captions and Profiles
This brings us to the second secret: utilizing keywords in your captions and profiles. Instagram has evolved beyond just hashtags — it now emphasizes keywords. So, while hashtags are still important, don’t overlook the power of keywords that your ideal clients might be searching for.
For example, if you’re a life coach, think about what your clients might be typing into the search bar: “personal development tips,” “career coaching,” or “business growth strategies.” Incorporate these phrases naturally into your captions and profile bio. By doing so, you’ll boost your discoverability and align your content with what your audience is actively searching for.
3. Leverage Instagram Stories for Engagement
Instagram Stories is one of the most effective ways to connect with your audience in real-time. It’s casual, temporary, and encourages interaction. If you’re not already using Stories consistently, you’re missing out on a huge opportunity to engage with potential clients.
Here’s how to make the most of Instagram Stories:
- Polls and Questions: Ask your audience questions or create polls to learn more about their needs and preferences.
- Behind-the-Scenes Content: Share snippets of your daily life or behind-the-scenes of your coaching business to build a deeper connection.
- Client Testimonials: Post quick snippets of your client wins or success stories to build credibility.
- Call-to-Actions: Use stickers like “Swipe Up” or “DM me” to make it easy for your audience to take action.
By consistently showing up on Stories and creating engaging content, you’ll stay top-of-mind for your followers. Plus, Stories are a fantastic way to showcase your personality and build a genuine connection with your audience.
4. Showcase Client Testimonials and Success Stories
People love social proof. When potential clients see real-life examples of how you’ve helped others achieve their goals, they’re much more likely to trust you and invest in your services.
One of the best ways to build that trust on Instagram is by sharing testimonials and success stories. Whether it’s through posts, Stories, or even Reels, highlight the results you’ve helped your clients achieve. This could be anything from screenshots of positive feedback to video testimonials or before-and-after transformation stories.
Not only does this build credibility, but it also allows potential clients to envision themselves working with you and achieving similar results. It’s a powerful way to turn followers into clients.
5. Create Value-Driven Content
When it comes to social media, it’s easy to get caught up in vanity metrics like likes and followers. But if you want to attract coaching clients, your focus should be on providing value.
Ask yourself: What are the pain points of my ideal clients? What kind of content can I create that will truly help them?
Here are some ideas for creating value-driven content:
- Educational posts: Share tips, strategies, or insights related to personal development, mindset, or business growth.
- Inspirational posts: Share your own story or motivational quotes that inspire your audience to take action.
- Actionable content: Provide clear, step-by-step instructions that your audience can implement right away.
By consistently delivering valuable content that speaks to your ideal client’s needs, you’ll position yourself as a go-to expert in your niche. This builds trust, authority, and, ultimately, leads to more clients.
6. Engage with Your Ideal Audience
Here’s a little secret: Instagram is a two-way street. If you want engagement, you need to engage first. Gone are the days when you could post and ghost. Now, it’s all about building relationships and being genuinely interested in your audience.
Make it a habit to:
- Comment on posts: Leave thoughtful comments on the posts of people you want to connect with.
- Respond to DMs: Always respond to messages from potential clients. This is a great way to start conversations and build relationships.
- Engage with stories: Reply to Stories or polls from your followers and potential clients.
The more you engage with your ideal audience, the more they’ll engage with you in return. And that engagement often leads to conversations — which can lead to clients.
7. Run Targeted Instagram Ads
Last but certainly not least, let’s talk about Instagram ads. Running targeted ads on Instagram can be a game-changer for getting in front of potential clients who are already interested in what you offer.
Instagram’s ad platform allows you to set specific demographics, interests, and behaviors, so you can ensure that your ads are reaching the right people. Whether you’re promoting a freebie, a webinar, or directly offering your coaching services, ads give you the opportunity to expand your reach beyond your existing followers.
But here’s the key: make sure your ad is speaking directly to your ideal client. The more targeted and specific your messaging is, the more likely it will resonate with the right audience and lead to conversions.
Wrapping It Up
There you have it — 7 Secrets to Get Coaching Clients using Instagram. Whether you’re optimizing your bio, sharing client testimonials, or running targeted ads, these strategies will help you grow your coaching business and attract the clients you want.
As a result, Instagram doesn’t have to be overwhelming or time-consuming. With the right mindset and a clear strategy, it can be a powerful tool to grow your brand and 10x your life coaching business.
So, what are you waiting for? Go out there, implement these Instagram tips for life coaches, and watch your client list grow!
Until next time, this is Moriah Riona, reminding you to keep blooming where you’re planted!
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