New Branding and Website for Jessa Trefethen /// Hairstylist and Salon Educator
Mar 1
I’m just gonna say it. My hairgirl is waaaaay cooler than your hairgirl.
As a military spouse, I move. A lot. And while moving in general is a huge pain in the rear, there are two things I especially hate about moving:
- Finding a new dentist
- Finding a new hairstylist
I only just found my new dentist, last month (2 + years after relocating to Colorado Springs… and yup, I’ve got the cavities to prove it). Needless to say, I was slightly more motivated to find a new hairstylist. In fact, I found Jessa just a couple of months after getting here.
Being a former hairstylist myself, I have a pretty high bar when it comes to people I’m gonna trust to touch my locks. Criteria: I will only go to a Paul Mitchell salon, and my new stylist has to be amazing.
Fortunately for me, I found Prodigy, a Paul Mitchell salon — and was assigned to Jessa, the salon’s Creative Director, as a new client.
And it was love at first haircut.
In addition to being the salon’s creative director, Jessa is also a co-owner of Prodigy, a former educator at the Paul Mitchell School, a 6-figure stylist, has worked the runways of New York Fashion Week and Denver Fashion Week, and is a part of the Beauty Underground Artistic Team. She’s basically a total badass and a total boss babe inspiration.
So when Jessa asked me (ME!) to design her new personal branding and website, I was doing a little happy dance on the inside.
She’d decided it was time to launch her personal brand, so she could take her career to the next level as a hair artist and mentor. She is an up-and-coming leader in her industry and has a deep desire to help others and make that industry even better. In addition to all those achievements above, Jessa is ready to brand herself as a platform artist, as well as an educator and mentor for other stylists.
So that’s exactly what we did.
If you’re ready for branding that helps YOU share your passion with confidence,
get in touch!
Starting with her Branding Experience, I created Jessa’s main logo and supporting logo system (with a variety of different logo marks for various situations). The goal was to create something simple but high end — with a slight nod to classic fashion labels.
Having known Jessa for awhile, and even having worked together on numerous photo shoots, I felt like I already had a pretty good sense of her style. So, after four back-to-back wedding and portrait photographer rebrand projects, I was excited to mix it up with Jessa’s dark and edgy signature style. I choose a dark color palette with hints of gold and pink.
From there we had two different photo sessions — headshots at my studio, and a day-in-the-life-style Brand Portrait session, to catch a ‘behind-the-scenes’ look at Jessa teaching younger stylists.
The pièce de résistance of the whole project was Jessa’s new website. I created a completely custom design, expanding upon her new branding collection. And I incorporated her new brand photos throughout the site. Jessa chose a single page scrolling style for her new Showit website.
Jessa’s Experience
“Loved the branding experience and working with Moriah. She took everything I said I wanted in a website and made it so much more. I’m very thankful to have found moriah and am very impressed with her skills, professionalism, and overall style. Thank you for helping me elevate my brand.”
A huge congratulations to Jessa, who is launching her new brand and website today! You can check out her website, and share a little like-love on her instagram.
Girl, it’s YOUR turn
let’s elevate your brand!
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