I’m just gonna say it. My hairgirl is waaaaay cooler than your hairgirl.
As a military spouse, I move. A lot. And while moving in general is a huge pain in the rear, there are two things I especially hate about moving:
I only just found my new dentist, last month (2 + years after relocating to Colorado Springs… and yup, I’ve got the cavities to prove it). Needless to say, I was slightly more motivated to find a new hairstylist. In fact, I found Jessa just a couple of months after getting here.
Being a former hairstylist myself, I have a pretty high bar when it comes to people I’m gonna trust to touch my locks. Criteria: I will only go to a Paul Mitchell salon, and my new stylist has to be amazing.
Fortunately for me, I found Prodigy, a Paul Mitchell salon — and was assigned to Jessa, the salon’s Creative Director, as a new client.
And it was love at first haircut.
In addition to being the salon’s creative director, Jessa is also a co-owner of Prodigy, a former educator at the Paul Mitchell School, a 6-figure stylist, has worked the runways of New York Fashion Week and Denver Fashion Week, and is a part of the Beauty Underground Artistic Team. She’s basically a total badass and a total boss babe inspiration.
So when Jessa asked me (ME!) to design her new personal branding and website, I was doing a little happy dance on the inside.
She’d decided it was time to launch her personal brand, so she could take her career to the next level as a hair artist and mentor. She is an up-and-coming leader in her industry and has a deep desire to help others and make that industry even better. In addition to all those achievements above, Jessa is ready to brand herself as a platform artist, as well as an educator and mentor for other stylists.
So that’s exactly what we did.
Starting with her Branding Experience, I created Jessa’s main logo and supporting logo system (with a variety of different logo marks for various situations). The goal was to create something simple but high end — with a slight nod to classic fashion labels.
Having known Jessa for awhile, and even having worked together on numerous photo shoots, I felt like I already had a pretty good sense of her style. So, after four back-to-back wedding and portrait photographer rebrand projects, I was excited to mix it up with Jessa’s dark and edgy signature style. I choose a dark color palette with hints of gold and pink.
From there we had two different photo sessions — headshots at my studio, and a day-in-the-life-style Brand Portrait session, to catch a ‘behind-the-scenes’ look at Jessa teaching younger stylists.
The pièce de résistance of the whole project was Jessa’s new website. I created a completely custom design, expanding upon her new branding collection. And I incorporated her new brand photos throughout the site. Jessa chose a single page scrolling style for her new Showit website.
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