Project Rebrand // Logo and Brand Identity Collection

A brand is more than a logo. It is much more. It is a feeling, an essence, an experience. Properly executed brands conjure a visceral understanding of who the brand is and what it stands for. Successful brands spark a relationship with the consumer and create loyalty. This is an idea that was reiterated through out my time in design school and now in my career as a designer – A brand is so much more than a logo.

However, a logo is a great place to start. That is why, for the second installment of my Project Rebrand series I am sharing the new Logo and Brand Identity Collection I created for the rebrand of Moriah Riona. The Logo and Brand Identity Collection is the cornerstone of the branding process for any of my clients. I begin here in order to create a well planned and thoughtfully executed brand. More than just a logo, The Collection encompasses a brand’s identity with the elements needed for consistency and continuity.

The process actually began months ago when I started to imagine what I wanted my brand to become. I researched, wrote and revised a new business plan, and described in great detail my ideal client. All of this was key to knowing how to approach the rebrand.

From there I answered my own branding questionnaire – the same one I give to clients. I created an inspiration board via pinterest then began to fill sketchbook pages with logo ideas. It was an arduous task, being both designer and my own client. I wrestled with a nagging self-doubt, which is a gross inhibitor of the creative process. But when I finally created this logo, everything seemed to “click” and I knew this was “the one.” After all of the hours put into this project it brings me much joy to finally share my new Logo and Brand Identity Collection with you.

Now that you’ve seen my new Logo and Brand Identity Collection I’d love to hear your thoughts. Please leave me a comment or tweet me! Your comments and suggestions are greatly appreciated.

From here I’ll be moving on to the next step of Project Rebrand — my Stationery Suite design and then my new Custom Showit Website and Blog design. As I mentioned before I’m not releasing the rebrand in a “grand reveal” fashion so the transition will be slow, and I’m okay with that because I’m happy to have you join me along the creative process.

xoxo

—
 Moriah Riona is a Colorado based wedding photographer and graphic designer.

All content © Moriah Riona LLC, 2015.