Business + Branding Education for Fearless Boss Ladies
Erin Jachimiak is an incredibly talented newborn portrait photographer from Denver, Colorado, but her website wasn’t doing her any favors. She was frustrated with with it and felt like it wasn’t attracting the right clients. So she reached out to me about website design.
I took a peek and agreed with her. Her work was gorgeous but her branding, and therefore her website were lackluster. I told her I could design a new website for her, but what she really needed was a complete rebrand.
Erin decided to go for it and booked the complete package (strategy, branding, web design and brand photography) — and we spent a whole month working together, building her brand from the ground up!
First, we started with a Brand Intensive, a one-on-one brand strategy mentorship, to help Erin build a solid foundation for her brand. During this 2-hour session, we uncovered the Why behind her brand and figured out her ideal client.
Once I knew those vital details I was able to design her branding, which included three logo choices — and I was so glad that Erin chose the little lamb logo (my favorite!). From there, I expanded the design to create a complete logo and brand system with an alternate logo, submarks, brand colors and font recommendations.
After I had finished her Branding Collection, I created a style guide for her Brand Portraits — with wardrobe and prop inspiration to match her new branding. Over the next few weeks I shot and edited her brand photos, and designed a custom Showit website to help bring her whole look together. Erin also added brand stationery to her package, so I designed a business card, note card, thank you card and wax seal for her.
One of Erin’s goals for this project was to hone her brand, and focus her business more on newborns. Previously she had been offering a lot of different types of photography and sessions — but in her heart of hearts she wanted to be known as THE baby photographer. So I designed her branding to reflect that, hence the little lamb!
Here’s what Erin had to say about her Branding Experience:
She is AMAZING! She was recommended to me by a fellow female photographer. I contacted her wanting just a new website, and I ended up doing an entire branding experience with her. It was amazing from start to finish. Her vision was completely on point with what I wanted, she is incredibly professional and passionate about what she does. Because of her I now have a brand that I feel will set me apart from others in the industry and will be recognized as well. If you are in the market for a branding professional, Moriah is your girl!
If you’re ready to take your own brand and website to the next level, space is limited, so contact me today.