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If you’ve ever found yourself wondering how to get your Showit website ranking higher in search engines — then this video is for you! In Episode 102 I’m sharing 3 tips to boost SEO for photographers’ websites!
So, you’ve got a gorgeous, brand-spanking-new website full of all of your best work. As far as you can tell — it’s perfect!
So why are you hearing crickets in your inbox?
Maybe it’s because, even though your website is expertly designed to attract your dream client, that dream client can’t find you!
Well fret not, sweet thing — just hit ‘play’!
S.E.O. stands for “Search Engine Optimization.” It’s the practice of optimizing your website (or blog) to rank higher in search engine results (like Google).
This is important because you want to rank as high as possible, so potential clients will see your website first in their search results.
I specifically work with the website platform, Showit. So I’m sharing my favorite tips for boosting SEO on your Showit website.
My number one tip for increasing your S.E.O. on your Showit website is to make sure you have a Showit hosted blog.
Showit offers several tiers of subscription, and the lowest does not include a blog. The top two, however, include a WordPress blog with your website.
This is awesome, because WordPress is an amazing (and mighty powerful) blog platform. And Showit is an equally incredible design platform for websites. Together, they’re unstoppable!
When you have a WordPress blog hosted through Showit the design can be seamless (which is so much better for creating a high end and trustworthy brand). Even better, your blog is hosted under the same domain as your website (i.e. yourbusiness.com and yourbusiness.com/blog) — which means that your blog posts are contributing to your S.E.O.
However, it’s not enough to just have a blog — you need to be blogging, regularly and consistently.
Like, at least once a week.
When you’re blogging regularly about your business, you’re naturally using keywords (search terms) that your ideal client would use to search for you.
Search engines “see” that your regularly updating your blog (and therefore your website) will valuable that information in your niche — so you’ll begin to rank higher in their results.
And voila, your ideal client sees your website!
Want to know more? Check out: Why You Need To Be Blogging for your Photography Biz
Page titles are the titles that will appear when your website is in a “tabbed” window.
Setting up a proper page title on all of your website pages is one of the best things you can do for your SEO. Here are a few key tips:
The meta-description is the text that appears below your website in a search engine listing. While it’s not directly related to your SEO, it’s till important to have a good meta-description.
A good description will help your CTR (Click Through Rate) — meaning if an ideal client sees your site in search results, a good description may be the determining factor of whether or not they click to actually check out your site!
See? Very important! Here are a few key tips:
Another great way to boost the SEO for your Showit website is to make sure your images are working for you!
The thing about image files is that Google and other search engines can’t “read” them. They’re just image files. But there are a few things you can do to help the search engine know what the image is about (and also boost SEO):
When your camera takes a photo it creates an image file, and gives it a super generic name — something like DSC_001.jpg
So that’s the only thing a search engine has to go on. You can help it decipher your image by renaming the file to something more descriptive (i.e. colorado-springs-family-photographer_01.jpg)
I batch rename and resize all of my clients’ images in Adobe Lightroom before I ever upload them into their Showit account.
The next step is to give each image on the website a unique SEO title. Just like our page title, it’s important to create that variety for all of your images. So, even though we’ve renamed the file (and that’s what will automatically show in the SEO Title) we want to create a new SEO Title for each.
To access the image panel in your Showit account, simply click on an image (make sure it’s an actual image placed on the canvas, not a “canvas background image” or a gallery), and you will see the “Image” panel on the right hand side.
Click inside the SEO Title box and create a new title for that image. Keep it short, descriptive, and keep your keywords in mind.
The description in the Image panel is the meta-description for the individual image. Again we want to be descriptive since this is Google’s only way to “see” the image. Showit suggests describing the image like you would to a blind person.
The same tips apply here: Keep it short, descriptive, and keep your keywords in mind.
It’s important to take the time to set up and improve the search engine optimization for your Showit website, so potential clients can find you! To recap, here are my top tips:
How about one that converts — you know, turns visitors into CLIENTS? Well, friend, that’s my speciality.
Check out my Showit website design services and then get in touch to learn more!
And don’t forget to download my free workbook — The Brand Blueprint — a 20-page guide to help you take your brand to the next level: