As a coach or consultant, your website is your virtual doorway to success. And it’s crucial to make a powerful first impression.
I know the temptation to save money by DIY-ing your website or using pre-made templates is strong…
But trust me when I say that there’s a hidden cost lurking beneath the surface of a DIY website for coaches.
Today, I’m sharing the REAL cost of a DIY website for coaches—so you can avoid wasting your money, energy, and time on a scrapped-together solution. I’ll also share the specific areas in your branding where investing in a professional is well worth it.
While DIY projects can be fun, your life coach website isn’t one to take lightly. Let’s explore the pitfalls of a DIY approach and understand why it may not be the best choice.
Imagine a potential client landing on your website. They’re excited to learn more about your services. But they’re met with a confusing layout, outdated visuals, and a lack of clarity. Yikes!
First impressions matter, and a poorly designed website can cost you valuable clients. We don’t want that! Your website needs to radiate professionalism and value, creating a positive user experience that makes visitors eager to work with you.
Hidden Cost #2: Missing Out on Dream Clients
Your dream clients are out there, waiting to discover the unique value you bring to the table. But if your website fails to resonate with them, you’re missing out on golden opportunities.
Building a website that truly speaks to your ideal audience requires understanding their needs, preferences, and pain points. By crafting a seamless user journey that guides them toward your desired action, you can attract those dream clients who align perfectly with your vision!
And frankly, that’s kind of impossible to achieve without hiring a professional. If you’re serious about drawing in—and converting—more high-ticket clients, you’ve got to jump off of that DIY train. So let me hear it in the comments! Type “No more DIY” if you’re really serious about elevating your coaching business.
When your website looks and feels luxurious, it positions you as a premium service provider. It gives potential clients the confidence to invest in your services because they can see the value you offer right from the first click.
Remember, perception matters in the online world. And a professionally designed website has the power to:
Investing in professional branding and website design is not just about aesthetics—it’s a strategic move to set yourself apart from the crowd, establish your authority, and command higher prices. By making this investment, you demonstrate your commitment to providing an exceptional experience for your clients.
Imagine building a house without a solid foundation. You wouldn’t do that, would you? It might look beautiful initially. But over time, cracks would appear. It wouldn’t withstand the test of time.
The same principle applies to your website. To create a successful online presence, you need a strong foundation. You need a strategic approach that aligns your branding, messaging, and user experience. And that requires the expertise of a professional luxury branding expert.
Your website is more than just a collection of web pages. It’s an opportunity to tell your brand story, establish your unique identity, and connect with your target audience. When your website is “off,” everything about your brand and your offer feels “off” to your visitors too. They won’t feel like they can trust you. And when they don’t trust you, they don’t buy.
Investing in professional luxury branding and website design sets the stage for success. It ensures every aspect of your website aligns seamlessly with your brand values and goals. Our team of luxury branding and website design experts achieve this for our clients by guiding them through this process:
To begin, it’s crucial to start with a solid strategy. This is when we define your target audience—the specific group of people you want to serve and connect with. We learn their needs, challenges, and desires.
This knowledge will help us convey the right message to the right people. And it helps us position YOU as the authority for that specific audience. Hit that ‘Like’ button if you’d like to be recognized as the expert you truly are!
Once we have a solid brand strategy in place, it’s time to bring your brand to life through captivating design. This step is where the magic happens as we create a visual identity that reflects your brand’s essence and resonates with your target audience.
My team and I will work closely with you to develop a unique and memorable brand identity. This includes:
Every design element is meticulously crafted to create a consistent visual experience. We dive deep to infuse your brand with meaning and purpose. Each design choice is intentional and aligned with your brand’s story, values, and target audience.
With a solid brand strategy and a stunning brand identity in place, it’s time to translate that into an equally impressive luxury website. Your website is the storefront of your online business, and it needs to captivate your audience from the moment they land on your homepage. So we carefully select imagery, fonts, and layout elements that align with your brand identity and create a visually stunning experience.
But your website doesn’t just need to be pretty. It needs to operate as a lead-generating machine. That’s why the best luxury website design approach is centered on the user. My team and I are dedicated to creating a website that not only looks beautiful but also functions flawlessly.
Choosing a professional luxury branding approach is like hiring an architect to design your dream house. We understand the importance of structural integrity, aesthetics, and functionality. Investing in a professional ensures that your website not only looks stunning but also reflects the essence of your brand AND effortlessly attracts your ideal clients for you.
This entire process is critical to your online success, but so many coaches are skipping over it. I often see obvious DIY websites where a coach has built one simply because she thinks she “needs a website.” But from the looks of her site, it’s clear she wasn’t considering WHY she needed a site.
A well-designed website should have a clear user journey that gets them to take ONE obvious next step. That step could be something as simple as “Book a Free Call” or “Sign Up Now.”
Visitors to your website should feel an instant connection and understanding of who you are and what you offer. So decide on the ONE action you want your ideal client to take and make sure your website is designed to get them to take that action.
Each aspect of your website should guide your visitor seamlessly through their journey—from the moment they land on your homepage to the point of conversion. At Moriah Riona Branding, we make sure every element is carefully curated to evoke the desired emotions and actions.
For our Luxury Brand Leader™ clients, we create a wireframe where we map out all of the web pages, the critical elements on each page, and the intended journey for the user. We do this long before we ever start designing the site or even thinking about the words on the page. This is to ensure we’re building a site that actually converts,
See why it’s *so* important to invest in professional luxury branding and website design? Your top-notch website will demonstrate your dedication to excellence. It shows that you value quality and are willing to go the extra mile to provide an exceptional experience. In short, luxury branding sets you apart as a leader in your industry—and attracts clients who are willing to invest in the best.
A visually stunning website will catch your visitors’ eyes, for sure. But if the words on the page fall flat, they won’t feel motivated to take action. So bring on that word magic—known in the marketing world as “copy.”
Trust me, good copy is worth the investment. Professional copywriting is the secret ingredient that brings your messaging to life.
So what if your website copy is poorly written? You know—hashed out at midnight after pounding 3 cups of coffee? Well, bad copy raises doubts in the minds of your visitors, leaving them questioning your expertise and credibility.
But a professionally crafted website builds trust and positions you as an industry expert. With the right words, you can transform your website visitors into enthusiastic, loyal clients.
We know how important it is to have the perfect design and perfect words—and that’s why we INCLUDE professional copywriting with our website design in our comprehensive Luxury Brand Leader program. A strong brand message will inspire confidence in potential clients. And that makes them more likely to choose your services!
DIY websites look cheap. It really is as simple as that.
We’ve all heard the saying, “You get what you pay for.” And when it comes to your website, this couldn’t be more true. Your website serves as a window into your business, giving potential clients a glimpse of the value and quality you offer. If you want your business to be perceived as premium, your website needs to reflect that image.
DIY websites lack the polish and finesse of professionally designed sites. While DIY platforms and templates have made it easier than ever for anyone to create a website, they often fall short in terms of customization and originality. These cookie-cutter designs can make your website look generic, unprofessional, and, yes, even “cheap.”
Think about it from the perspective of your potential clients. When they visit your website, they are looking for cues that prove your expertise, credibility, and the quality of your services. A poorly designed website can leave a negative impression and may even lead visitors to question the value you provide.
On the other hand, investing in professional branding and website design is a game-changer. It allows you to have a website that exudes sophistication, elegance, and professionalism. A professionally designed website not only captures attention but also communicates a sense of trust, quality, and a premium experience.
Our client, Mandy, made the choice to invest in luxury branding with my studio—and her results have been pretty extraordinary. See what she has to say for yourself in the video above!
The truth is—if you want to be expensive, you have to look expensive. That’s why we build LUXURY brands for our clients. And here are two ways I’m going to help you do just that.
First, you’ll want to enroll in my FREE course, 5-Figure Clients, and discover the secrets to building a rewarding coaching business. The kind with a waitlist of high-ticket clients! Inside the course, you’ll learn how to create a high-ticket offer and position yourself as the leader in your industry. Get instant access to this FREE resource by clicking the link below!
But if you’re looking for the fastest way to transform your brand, I invite you to apply for my exclusive luxury branding and website design program, Luxury Brand Leader. Fill out the application today and experience a 360° brand transformation in just 90 days. Imagine having a team of coaching brand experts by your side, guiding you every step of the way toward becoming unforgettable, irresistible, and in demand. Just click the link below to apply!
If you liked this video, I know you’ll love this one, too! You’ll learn how to be a leader in your niche—so you can charge a premium for your expertise.
And for more on branding and building a luxury website for coaches, click here to subscribe to my channel! I’ll see you in the next video!