Business + Branding Education for Fearless Boss Ladies

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Today, I’m concluding my 4-part series on how to define and market to your ideal client, with a video all about marketing ideas! I’m sharing my favorite secrets (and they’re so simple!) for where to find your ideal client in real life and effectively market to them! Before we go any further, you’ll definitely want […]

One of the very first things I did after starting my wedding photography business back in 2009, was to go out and find myself a simple photography website template. While I didn’t yet have a graphic design degree under my belt — and certainly didn’t understand the significance of branding or high-end website design for […]

Hey friend, I’m back with another video all about small business marketing strategy — specifically, how to develop that oh-so-important Ideal Client Avatar. If you’re still trying to figure out that “ideal client thing,” let me help! Do you have that one client — you know the one — who was so just so… perfect? […]

When I first started my small business I struggled (really struggled!) to get any clients at all. Then the clients that I did get were less than ideal (read: price-shopping-discount-seeking-clients). It got old fast, friend! I know, first hand how discouraging it can be — which is why I’m so excited to share these small […]

One of my favorite parts of The Branding Experience (my brand identity design service) with my clients is selecting their brand fonts. It’s a task I take very seriously. The right font can elevate a brand’s status to high end and exclusive. The wrong font can make it feel cheap and undesirable (hello comic sans!). […]

Your business needs a logo design, right? Well, I’m sure you can guess my answer — that’s a big resounding YES! But (and this is a big “but”), the wrong logo could be seriously damaging your brand. I see it all the time, and I’ll be honest, branding and your logo is one place you […]

You can't run before you can walk

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