Business + Branding Education for Fearless Boss Ladies
This post is part of the series, The Ultimate Guide To Being A Wedding Photographer — advice for running a successful wedding photography biz. Click here to view a list of all the posts in this series.
In the last post I introduced you to the idea of your Brand Experience — and how it can basically make or break your business. I also explained the many little building blocks, called client touchpoints, that make up that Brand Experience.
So, let’s say you’ve just booked your ideal client (woot woot!)… and so far the brand experience has looked something like this:
Touchpoint 1 | They came across one of your brilliantly designed business cards and just had to find out more, which lead them to…
Touchpoint 2 | Your perfectly branded website, where they were able to see your work, learn more about you, and request a… (click here for tips to turn website visitors into clients)
Touchpoint 3 | Client consultation — where you dressed the part and made them fall in love. So they just booked on the spot! (click here for tips to help you rock that client consultation!)
Congrats! New client… new dream client! Way to go!
So… um… what now??
Well, don’t leave them hanging! Your dream client just booked with you, and spent thousands of dollars to do so.
The worst thing you could do is drop off their radar.
I know it’s gonna be several months… maybe even more than a year until you shoot their wedding. So, to ensure you have super happy clients (who refer you to all their friends and family) you need to keep that brand experience going!
You can do this by sending them a Client Welcome Kit, right after they book.
As you know, I don’t shoot weddings anymore. But when I did, I designed my own Client Welcome Kit, with multiple branded pieces to help set the tone of my luxury wedding photography experience. Here’s a little peek into my own kit…
Are you already sending your clients a welcome kit? If so, what do you include in yours?? Let me know in a comment below!