Moving to a new place is never easy. But moving your business to a new place is a whole other kind of painful. You are basically starting over from scratch — and all of your years of experience don’t count for much when you’re the new girl in town.
When my husband and I relocated to Colorado Springs two years ago I felt really isolated. And it stayed that way for a few months until something really amazing thing happened — I got invited into a wonderful welcoming community of fellow female photographers — The Photo Betties.
The Colorado Springs Photo Betties (affiliated with the larger Denver Photo Betties) is an online community of Colorado Springs photographers who host a ton of events, education and gatherings, all in an effort to inspire community over competition. And it works. I have met so many wonderful women through this group — including Kate, who is one of the Betties board members and a truly inspiring leader. Kate Carlton is one of those delightful and unique souls whom you feel like you’ve known your entire life, just after meeting them once. She oozes kindness, compassion and passion for her art and her clients. And she really speaks through her heart.
So when Kate first connected with me to talk about branding, I knew I wanted her as a client! (She also brought cupcakes for her initial consultation — so yes. Definitely a dream client!)
Having lived with DIY/non-existent branding for years, Kate was ready for all new visual branding for her photography business that truly reflected her art and value. In this process we changed her business name from Kate’s Lens Photography to Kate Carlton Photography. Inspired by her love of travel and art (a girl after my own heart, she also studied abroad in Spain to study art!), I created a logo and brand system influenced by great works of art. To me it’s reminiscent of branding you might see for a prestigious art museum or gallery. And I think it works perfectly for her aesthetic.
Kate’s package included a complete visual brand system (logo, font selection, color selection, brand patterns, watermark, secondary logo, etc.) as well as branded stationery. For her printed pieces, I created a complementary business card, note card, thank you card and sticker. One of my favorite elements is the tagline Kate came up with (on a whim!) that I incorporated throughout her system
I feel incredibly fortunate to call Kate not only a client but now a friend as too! Here’s to a fabulous launch and much continued success for this super talented fellow Colorado Springs photographer and Betty. Also a huge thank you to Kate for all of the work she does on the board! I’m sure this community would not be nearly as open and welcoming without her guidance.
I love helping other photographers and female entrepreneurs succeed in their businesses and brands! I’m now booking branding clients for January and February 2018 — and I’ll have a big announcement tomorrow, but pricing is going up soon! So contact me today to still get my 2017 rates. To learn more you can also check out my branding portfolio.