Business + Branding Education for Fearless Boss Ladies
This post is part of the series, The Ultimate Guide To Being A Wedding Photographer — advice for running a successful wedding photography biz. Click here to view a list of all the posts in this series.
When I was shooting weddings full time I would have my clients photos to them in less than a week. I know this is shocking to a lot of photographers — some of my friends would take 8-12 weeks in their turnaround…. And then ask me how I did it in just a week (or less)!
But it really shouldn’t take that long… and if you turn photos around quicker, you’ll have much happier (bragging!) clients! So, I’m going to share my post-wedding workflow with you today:
Yes! Back them up. As soon as you get home from the wedding.
And then back them up again.
After photos are backed up, the next step is to go through and cull (trim down) all the photos.
I used lightroom for this, and I’d give myself a max of 3 hours. I’d “star” every photo I liked, then go back through and give a second star to every photo I loved. Then I’d go through a third time (just looking at 2-star photos), and knock a star off for anything that I didn’t need to keep (didn’t absolutely love it, was similar to another photo, etc.).
And that final group of 2-stars are the ones I’d keep.
After culling the photos I’d go through and give a 3rd star to anything I wanted to feature or use in the blog post.
After making my 3-star list, I’d go through and edit them all, just using lightroom.
Once the 3-star photos were edited (50 max.), I’d select my favorites and schedule them to post to my social media accounts throughout the week.
After scheduling the social media, I’d pull all of my 3-star images into a blog post. I’d schedule it to go live Wednesday morning, after the couple’s wedding.
Once the social media and blog posts were scheduled, I’d email my clients and let them know to look for sneak peeks (social media) throughout the week, and their full wedding (blog post) that Wednesday.
I’d also thank them again for choosing to work with me, let them know how fabulous their photos were turning out — and just get them excited to see more!
After the 3-star images were finished, I’d go back to my 2-star photos and start editing. I’d use the 3-stars to batch a lot of my editing (this saves a ton of time! And it helps ensure that your editing is consistent).
On Wednesday (when the wedding blog post goes live), I’d email the other vendors and give them a link to check it out.
If you caught my last post (10 Things To Do Before Shooting A Wedding), you’ll remember I mentioned emailing them before the wedding to see if there were any photos they’d want.
So now is when I’d also send those photos (usually 5-10 that featured their work). I’d also thank them for their hard work, and mention collaborations or styled shoots if it was someone I wanted to work with again.
After I got the blog post up, I’d spend the rest of the week getting all of the wedding photos edited. As soon as they were done I’d upload them to an online gallery for my clients (usually via PASS), and email the client that they were ready for viewing!
Is it kind of crazy to edit a wedding in a week? Maybe…. But I can’t tell you how many of my clients reached out saying how surprised and excited they were to have their entire wedding back before they’d even returned from their honeymoon!
Totally worth it!
Well, friends, this concludes this month’s series, The Ultimate Guide To Being A Wedding Photographer. I hope you’ve enjoyed it — I’ve certainly enjoyed sharing some of my knowledge and experience with you!
But I’m also ready for a little break… blogging everyday has been a little crazy! I’ll be returning to my normal once-a-week routine, and back to all things business and branding for all creative female entrepreneurs, next week.
And just in case you’ve missed a few posts and would like to get caught up…