Wondering how to get booked with better clients? By the end of this video you’ll know how to market your small business like a luxury brand—and attract customers who pay lots of money to work with YOU!
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To start attracting clients who are willing to pay more for your services, you need to make sure that every aspect of your brand feels luxurious and that includes your social media presence!
So, take stock of your current social media feeds and ask yourself the following questions:
Luxury brands are always ‘on-brand.’ And if you want to build a high-end business, you need to make sure your social media posts are ‘on-brand’ as well.
The first step is to ALWAYS be consistent with your images and your graphics. Make sure you’re including your logo, brand colors, and brand fonts throughout your social feeds.
This type of visual consistency helps to build trust and brand recognition with your audience—and takes you from “stranger-on-the-internet” status, to a brand your audience knows, trusts, and is willing to spend big bucks on!
Or are you posting randomly and inconsistently?
To start with, it’s important to ask yourself why your brand is even on a particular platform? In my online course, Brilliant Social Brand, I encourage my students to choose only 1-2 platforms to begin with.
That way, they can grow a loyal and engaged audience on a single platform, before branching out. It also ensures that they are able to build a strategy for that particular platform—posting high value content, that accomplishes their goals—instead of just ‘posting to post.’
You can actually learn about my own experience with this, in this video: How Creating A Social Media Marketing Strategy Totally Transformed My Brand.
Now, it makes sense that if you’re trying to sell a high-end luxury service or product, you’d need to present it in a high-end luxury manner. Right?
So ask yourself, does your website (aka, your brand’s home on the internet) feel luxurious?
If not, it’s probably time to uplevel your online presence. And that means hiring a designer.
When you’re trying build a luxury brand, basic templates simply won’t cut it. You absolutely need something custom that speaks directly to your ideal client.
That’s exactly what I created for my client, Erin, a newborn photographer who was tired of only attracting ‘budget-conscious’ customers.
I took her branding and website from basic and boring to one-of-a-kind and sophisticated.
And it worked! After her rebrand, she told me:
“My business has gotten so freaking busy! And I haven’t and one person tell me I was too expensive.”
Having a high-end website communicates your value to your audience, usually long before you ever meet them. As one of the first points of contact for potential customers, the importance of a well designed site can not be overstated.
So, let’s try a little exercise! Explore the websites of some of your favorite luxury brands, and make a list of the elements that feel high end to you. Then compare that list to your current website to see where your site is falling short.
Comment below—what’s your favorite website with a high-end luxury vibe?
Just like you want to create a luxury vibe for your brand online, you also need to make sure your off-line marketing feels luxurious as well.
In reality, every aspect of your business’ marketing needs feels high-end. This helps create a higher perceived value for your brand, which allows you to charge premium prices for your products or services.
You need to invest in your marketing, like you expect your customers to invest in you.
That means saying ‘no’ to the cheap option when it comes to your printed materials as well as the rest of your branding and marketing. And you definitely need to pass on those crazy Vista Print deals, when they’re offering hundreds of business cards for only a few dollars.
Instead, you should be investing in high quality business cards and printed materials, with luxuriously thick paper and high-end features like foil or spot gloss.
These somewhat subtle details can make a huge difference in attracting higher paying clients. You’re priming them from the very beginning to expect a luxury experience (which of course comes with a luxury price tag).
Now you know how to start attracting higher paying clients by using luxury brand marketing. So, if you’re ready to transform your own brand, grab my free Brand Blueprint—a 20-page workbook to help you create an epic brand.