So, you want to start a life coaching business, but you’re stuck on where to begin?

Do you need a certification? 

How do you get your first client? 

And what about pricing—what should you even charge?

I know how overwhelming it can feel when you’re just starting out. 

But here’s the good news: Starting a coaching business is actually simpler than you think—and by the end of this post, you’ll know exactly what to do first, what to skip, and how to start signing paying clients ASAP.

Superbloom Coach Presents: The Ultimate Guide to Starting Your Life Coaching Business

Episode 1: How To Start a Life Coaching Business

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Hey there, I’m Moriah Riona, an award winning luxury brand designer and luxury branding coach, and this is Superbloom Coach Presents: The Ultimate Guide to Starting Your Life Coaching Business—a 30-day series of daily videos to help you grow your coaching business with confidence and ease!

If you’re here, it means you’re ready to finally launch your dream coaching business—but maybe you’re feeling stuck. 

What do you actually need to start? 

Where do you find clients? 

And what about social media—do you need a huge following on Instagram before you can get clients?

Don’t worry, I’ve got you. Every single day this month, I’m dropping a brand-new episode that walks you through the exact steps to go from idea to fully booked coach.

After years of helping coaches launch their luxury brands and build profitable businesses, I know exactly what works—and what’s just a waste of time. 

So, if you’re ready to do this the right way, grab your free workbook at moriahriona.com/workbook, subscribe to my YouTube channel or on Apple Podcasts, and let’s get started!

Start a Life Coaching Business NOW (Why You Shouldn’t Wait)

One of the biggest things that holds new coaches back is the feeling that they’re not ready yet.

Maybe you think you need another certification. Or that you have to wait until you feel more confident. Or that you need to have everything figured out before you can start.

I see so many new coaches stuck in this cycle of waiting—waiting until they feel more “qualified,” waiting until they know exactly who they serve, waiting until they feel like a “real” coach.

But here’s the truth: You don’t become ready by waiting. 

You become ready by doing.

The fastest way to gain confidence is to just start coaching. 

The fastest way to get clarity on your niche is to just start working with clients.

So today, I’m giving you three simple steps to start coaching now—so you can start building a real, profitable business instead of sitting on the sidelines wondering if you’re ready.

The 3 Essentials to Start a Life Coaching Business

Essential 1: Get Clear on Your Coaching Niche & Ideal Client

One of the biggest mistakes new coaches make? Trying to coach everyone.

I get it—you want to help as many people as possible. But here’s the thing: if you’re talking to everyone, you’re actually talking to no one.

I saw this firsthand with my client, Elizabeth. When she first came to me, she knew she wanted to coach women—but that was way too broad. After working together, she realized her true ideal clients were actually women doctors, like herself. The moment she got that clarity, everything clicked. Suddenly, she knew exactly how to speak to her audience, and they knew her coaching was made just for them.

The same thing happened in my own business. I used to help all female entrepreneurs build their brands, and my business did okay… but when I started niching down—focusing only on female coaches and helping them build luxury brands and establish their thought leadership—everything changed. 

I went from okay to fully booked with dream clients and tripled my revenue last year!

So how do you get that kind of clarity in your own coaching business? It starts with one simple question:

Who do you help, and what problem do you solve?

You do not need to spend six months stressing over this. You just need a starting point. 

Instead of saying, “I help everyone with everything,” say:

“I help [specific type of person] with [specific problem].”

For example:

• “I help busy moms reduce stress and reclaim their time.”
• “I help new entrepreneurs overcome fear and take action.”

Is your niche going to be perfect on Day 1? 

No. And that’s okay.

Clarity doesn’t come from thinking—it comes from coaching real people and refining as you go.

So stop waiting to “figure it all out” first. Pick a niche, start coaching, and let experience shape the rest.

In fact, don’t wait another minute—DM me over on Instagram and tell me your niche—I’d love to cheer you on!

Essential 2: Create Your First Life Coaching Offer

So many new coaches overcomplicate this part. Forget the course. Skip the membership.
All you really need is one simple 1:1 coaching offer. That’s where it starts.

Ask yourself:

• How long will you coach them? (Maybe 3 months?)
• How often will you meet? (Weekly? Biweekly?)
• What results will they get? (The transformation!)

For example:

“A 3-month coaching package with weekly calls to help new entrepreneurs get unstuck and start their business.”

That’s enough to start.

And YES—you can charge for this right away. You don’t need to coach for free forever. In fact, charging helps your clients take it seriously.

I explain this in detail inside my Dream Client Accelerator™ program—not only is it better for you to charge but it’s better for your client too. I share how it’s actually better to charge high ticket pricing. But don’t worry about that for now. Just make sure you’re charging.

Repeat after me: We do NOT work for free.

In fact, DM me on Instagram: We do NOT work for free.

Essential 3: Start Talking to People & Getting Coaching Clients

This is where most new coaches freeze. They post on Instagram and just wait for clients to come to them.

But that’s not how this works. Your first clients will come from conversations, not content.

Here’s what to do instead:

• Reach out to people in your existing network. Tell them what you do!
• Post on social media—but don’t just post inspirational quotes. Share who you help and how.
• Offer a few free intro calls to build confidence and testimonials.

The first paying clients always come from people who already know, like, and trust you. Focus on them first.

Take Action: Start a Life Coaching Business Today

Now that you know the three steps to start your coaching business, here’s what I want you to do next:

1. Decide on your niche. Who do you help, and what problem do you solve?
2. Outline your first coaching offer. Keep it simple.
3. Tell people what you do! Your first clients are already in your world—you just need to let them know you can help.

And to make this even easier, I’ve put together a free workbook that walks you through this process—so by the end, you’ll have a coaching business that’s actually set up for success. Grab it now!

And don’t forget—this is just the beginning. Tomorrow, we’re diving deep into choosing your niche so you can stand out and attract the right clients.

So subscribe now, grab the workbook, and I’ll see you in the next episode!

And if this video helped you out today, would you mind doing me a quick favor?

Like the video, or leave a review on Apple Podcasts—it helps more amazing coaches find this show.

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Can you do me a quick favor:

Thank you for taking the time to read this post! If you found it helpful, inspiring, or just plain enjoyable, I’d love to hear your thoughts. Leaving a review not only helps others discover this content but also fuels my passion for creating more of what I love. Plus, your feedback helps me keep improving and providing value. So, if you have a moment, please drop a quick review—your support means the world to me!

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