How to Create an Ebook as a Life Coach (Passive Income 101)
Oct 24
If you’ve ever dreamed of making money while you sleep (without adding more calls to your calendar), it might be time to create an ebook.
But here’s the thing—your ebook can do so much more than generate income. When done right, it can position you as the go-to expert in your niche, grow your audience, and attract dream clients with ease.
Today, I’m breaking down exactly how to create an ebook that not only sells but also elevates your entire coaching brand. Whether you’re a brand-new coach or scaling toward six figures, this guide will walk you through how to create, design, and launch your first ebook strategically and beautifully.
Hey there! I’m Moriah Riona, award-winning luxury brand designer, certified life coach, and the host of The Superbloom Coach Podcast.
This episode is part of my series, Superbloom Coach Presents: The Ultimate Guide to Starting Your Life Coaching Business—a daily video series that helps you build your coaching brand with clarity, confidence, and strategy.
If you haven’t already, grab your free workbook that goes along with the series at moriahriona.com/workbook. It’s your companion guide to take real action and build momentum as you launch your business.
Now, let’s dive in!
Step 1: Start With Just One Problem
When coaches sit down to create an ebook, one of the biggest mistakes they make is trying to solve everything at once. The result? A bloated, unfocused resource that never gets finished—or worse, never gets read.
Instead, your goal is to solve one specific problem for your ideal client.
Think of your ebook as a bite-sized transformation. Maybe it’s helping them start their first morning routine, reframe their mindset around money, or set boundaries at work.
For example:
If your niche is helping busy moms find balance, your ebook could be called “The 3-Step Morning Routine for Peaceful, Productive Days.”
Simple.
Specific.
Solves a real problem.
If you’re not crystal clear on who your dream client is yet, this is where to pause and do the foundational work. My Client Breakthrough Guide can help—it’s the exact process I use with my private clients to define and attract ideal coaching clients who are ready to invest.
Step 2: Outline the Transformation
Every great ebook has a clear before and after. Where is your reader starting, and where do they end up when they finish?
That’s your transformation.
When you create an ebook, your promise should be tangible. You’re not teaching them everything you know—you’re helping them achieve one clear win.
Ask yourself:
- What’s the main promise of my ebook?
- Can my reader implement it and experience a quick win within 24–48 hours?
That’s your sweet spot.
Once you’ve identified your transformation, reverse-engineer it into 3–5 core steps or phases. Each one should move your reader closer to that result. Think of it like coaching on paper—your job is to guide, support, and simplify.
This is where your coaching expertise truly shines. You already know how to distill complex ideas into clear, actionable steps. Your ebook is simply another format for that brilliance.
Step 3: Write Like You Coach
Here’s the truth: the best ebooks don’t sound like textbooks. They sound like you.
When you create an ebook, imagine sitting across from your client, guiding them through the transformation in your natural voice. Use your signature tone. Write like you speak.
Your reader should feel your personality in every line.
That means:
- Use analogies you’d use in sessions.
- Share stories and client wins (without breaking confidentiality).
- Sprinkle in your humor, your warmth, your confidence.
And remember—you don’t have to start from scratch. You probably already have content that your audience loves:
- A blog post that gets tons of traffic.
- A podcast episode that sparked replies.
- An Instagram caption that resonated deeply.
Repurpose it. Rework it. Refine it into a structured journey.
Your goal isn’t to reinvent the wheel—it’s to package your wisdom into something polished, accessible, and scalable.
Step 4: Keep It Short and Powerful
Let’s be real—no one wants to read a 100-page ebook.
The best ones are short, valuable, and focused. Think 10 to 20 pages max.
Your reader should be able to finish it in one sitting and immediately take action.
That quick win builds trust and momentum, which leads them naturally to your next offer—whether that’s booking a discovery call, joining your program, or signing up for your email list.
So, when you create an ebook, remember:
- Quality > quantity.
- Clarity > complexity.
- Action > information overload.
Step 5: Design It to Feel Elevated
As a luxury brand designer, I cannot emphasize this enough—design matters.
When you create an ebook, the layout, fonts, colors, and imagery all send a message. And if you want to attract high-end coaching clients, your ebook needs to look high-end.
Every piece of your brand—your logo, website, PDFs, and even freebies—tells your audience something about who you are and who you serve.
Inside my Luxury Brand Leader program, we spend intentional time designing every element of our clients’ digital products to reflect their elevated brand identity. From typography to photography, it’s all part of communicating luxury, trust, and transformation.
Even if you’re DIYing your ebook, keep it consistent and intentional:
- Use your brand fonts and colors.
- Add generous white space.
- Include pull quotes or reflection prompts.
- Make it visually feel like your brand experience.
You don’t need fancy software—tools like Canva or Adobe Express can create gorgeous results when used thoughtfully.
Step 6: Use It as a Lead Magnet or Paid Product
Here’s the beauty of your ebook: it can serve multiple purposes inside your coaching business.
You can:
- Offer it for free as a lead magnet to grow your email list, or
- Sell it as a low-ticket product ($7–$27) to generate income and attract serious leads.
Both approaches work beautifully—it just depends on your strategy.
If you’re focusing on building your audience, use your ebook as a free opt-in. Add it to your website, promote it on social media, and use it to grow your list.
If you already have a warm audience, try offering it as a paid mini-product. This filters for buyers—people already willing to invest in themselves.
Either way, the key is to include a strong call to action at the end.
What’s the next step?
- Book a discovery call?
- Join a free workshop?
- Apply for your coaching program?
Make it clear, clickable, and compelling.
Inside Luxury Brand Leader, this is a strategy we build into every client project. Their lead magnets always include a high-end call to action—because even “free” offers should work for you.
Step 7: Promote It Like a Launch
Don’t just upload your ebook and hope for downloads.
When you create an ebook, treat it like a full launch. Build excitement around it.
Start by:
- Teasing it on social media.
- Sharing behind-the-scenes snippets.
- Building a waitlist or countdown.
- Talking about the transformation it offers.
The more anticipation you build, the more impact your launch will have.
Remember—your audience will only take your ebook seriously if you do.
And once it’s live, keep promoting it!
- Mention it in your podcast.
- Add it to your YouTube descriptions.
- Feature it in your emails.
- Pin it on Pinterest (you know I love that strategy!).
This is one of the simplest, smartest ways to start generating income without burnout or endless social posting.
Why Every Coach Should Create an Ebook
When you create an ebook, you’re not just adding a digital product to your business—you’re creating leverage.
Your ebook works for you 24/7. It builds trust, attracts leads, and nurtures your audience even while you’re offline.
It’s also an incredible way to test your ideas before turning them into a larger offer—like a group coaching program, online course, or membership.
And here’s the best part:
It doesn’t have to be perfect to be powerful.
You just have to start.
Final Thoughts: Start Small, Start Smart, Start Now
Your ebook doesn’t need to be a massive project. It just needs to be intentional.
Choose one problem.
Deliver one transformation.
Design it beautifully.
And launch it with purpose.
Creating your first ebook is one of the most accessible ways to build passive income as a life coach—and it’s the first step to scaling your brand into something bigger.
So, what are you waiting for?
Begin small. Think strategically. Take action now.
Coming Up Next on the Superbloom Coach Podcast
Next week on Superbloom Coach, we’re talking about how to build your dream team.
If you’re starting to feel maxed out or wondering when to bring in support, you’ll learn how to hire help without giving up control—or burning out in the process.
Trust me, you don’t want to miss it.
Want more free resources?
Grab your free workbook at moriahriona.com/workbook.
Follow me on YouTube or leave a 5-star review on Apple Podcasts if you loved this episode.
You’ve got this, Coach—your first ebook is just the beginning of your next level.
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